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Sony HVL-F20AM Digital Camera Flash for Sony Alpha Series

  • Price: $149.99
  • B&H # SOHVLF20AM
  • Mfr# HVLF20AM

Product Highlights

  • Guide No. 65' (20 m) at 50mm

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Remember the Essentials

Batteries are not included. Please make sure to purchase batteries to operate the device.

This surprisingly compact Sony HVL-F20AM Digital Camera Flash is meant to be a trusty standby for novice photographers who have found the output on their pop-up flashes lacking. The HVL-F20AM essentially doubles the output of most pop-up flashes while not adding any great bulk or hindrance to a camera's operation. The flash has a hinge that allows it to compress downwards on the camera, eliminating the need to fumble with mounting and unmounting a hotshoe flash as it is needed.

Simplicity is further established by the elimination of complex displays and button interfaces. The HVL-F20AM operates with a tug and a twist. Raise the flash from its compressed position to activate it; a simple switch on the side changes the flash from its indoor mode to an outdoor one. Take a picture, then pop the flash back down when finished - it is that easy.

Unique design eliminates the need for an on/off button. Flash is activated by raising the head into shooting position. When not in use, the 1" (24mm) thick flash can sit unobtrusively in the camera's hotshoe.
Two power settings: one suited for indoors, the other outside. When in the inside mode, the flash covers a 27mm angle of view. When set to tele, the flash moves to a 50mm angle of view.
ADI flash metering and automatic white balance compensation with lenses that incorporate a distance encoder.
TTL flash operates with select Sony cameras which provide control over auto-zoom, high-speed sync (HSS), power level switching, wireless flash, bounce flash, modelling flash, and multi-burst functions.
Type Hotshoe Mount
Guide No. 65' (20 m) at 50mm position
Angle of Coverage 50mm (27mm with wide panel attachment)
Auto Distance Range Not Specified by Manufacturer
Auto f/Stops Not Specified by Manufacturer
Variable Power Not Specified by Manufacturer
TTL Dedication Yes (with select Sony cameras)
Bounce Head Yes
Swivel Head No
Zoom Head No
Off Camera Terminal None
Recycle Time Not Specified by Manufacturer
Power Source 2x AAA Batteries
Dimensions 3.75 x 2.5 x 1" (94 x 62 x 24mm)
Weight 3.2 oz (90g) without batteries

REVIEW SNAPSHOT®

by PowerReviews
HVL-F20AM Digital Camera Flash for Sony Alpha Series
 
4.5

(based on 21 reviews)

Ratings Distribution

  • 5 Stars

     

    (14)

  • 4 Stars

     

    (5)

  • 3 Stars

     

    (1)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (13)
  • Lightweight (13)
  • Consistent output (6)
  • Durable (6)
  • Versatile (5)

Cons

    Best Uses

    • General purpose (12)
    • Fill flash (8)
    • Portraits (5)
      • Reviewer Profile:
      • Photo enthusiast (11), Casual photographer (3)
      • Was this a gift?:
      • No (13)

    Most Liked Positive Review

     

    The little trigger ...

    The smallest SONY DSLR hotshoe flash is the HVL-F20AM.It offers itself in a convenient pocket-size and provides a reasonable "quick flash", but also a trigger flash for the larger HVL...Read complete review

    The smallest SONY DSLR hotshoe flash is the HVL-F20AM.It offers itself in a convenient pocket-size and provides a reasonable "quick flash", but also a trigger flash for the larger HVLs ('58 & '42) for "wireless operation. While the APS-C sensor cameras benefit from the "built-in" flash, the Full Frames (α850 & α900) do not, so this is effectively it.The F20AM flash offers some flexibility with a "DIRECT/BOUNCE" switch on the left-side and a "TELE" rotating lens on the flash head. The "On/OFF" switch is directly connected to the hot shoe mount and it comes on when you raise the flash to operating position.Personally, after operating the α850 w/o any flash for a few weeks, this is a convenient, emergency-type unit, if you do not have the "big boy" with you. Don't expect miracles, but simply a small light source for indoor operation and fill-flash support. Outdoors, all bets are off.You are warned NOT to pack it mounted on the camera, due to torque considerations on the hot shoe. If you carry it, I would recommend putting it in your pocket or attached to your camera neck strap. Since I will be using the hot shoe more, with this small flash, I have "borrowed" my α700's "hot shoe cap keeper", since the α850 did not come with one in the neck strap kit. It is almost more important with this camera than the α700, because the α700 has the built-in flash already and removal of the 'hot shoe cap' normally only happens when you are attaching the larger flash, so I guess I am more than a little confused as to why they eliminated it ... because you probably will be constantly removing the 'hot shoe cap' on the α850/α900.It also uses "AAA" batteries ... so, yeah ... another size of rechargeables to have handy. A pop-up flash is rather minor in the consideration of a Full Frame sensor, in my opinion. I contend that missing out on the "extra" width from my wide lenses is the primary reason that will not fly.I have three flashes which handle the lighting duty for most of my electronic flash work. The HVL-F20AM Compact Flash is a convenience and certainly not a necessity. The Field of View on the A850, on the other hand ... amazing.Also, the HVL-F20AM sits higher than the built-in flash, when in the upright, operating position ... often clearing the lens shield where the built-in cannot.

    VS

    Most Liked Negative Review

     

    Don't expect too much

    There is not a remarkable difference from the built-in for typical indoor candids.

    There is not a remarkable difference from the built-in for typical indoor candids.

    REVIEWS

    Reviewed by 21 customers

    Sort by

    Displaying reviews 1-20

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    Previous | Next »

     
    4.0

    "Built-in" flash of choice for the A900

    By Klipsen

    from DK

    About Me Photo Enthusiast

    Pros

    • Attach Securely
    • Bounce reflector
    • Very Compact
    • Wireless trigger

    Cons

    • No ratio control
    • Only one wireless channel

    Best Uses

    • Fill Flash
    • Wireless trigger

    Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

    A fine little fill flash which, thanks to its bounce setting, is also very practical on cameras with a built-in flash, like the upcoming NEX-7.

    • Was this a gift?:
    • No

    Comment on this review

     
    5.0

    Wonderful

    By bbb

    from Wisconsin

    About Me Semi-pro Photographer

    Verified Buyer

    Pros

    • Attach Securely
    • Durable
    • Good Color Value

    Cons

      Best Uses

      • General Use
      • Indoors
      • Low Light
      • Night Time
      • Outdoors
      • Special Events

      Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

      Indoors & out

      • Was this a gift?:
      • No

      Comment on this review

       
      5.0

      Great purchase

      By debmck

      from Burlington,ON

      About Me Photo Enthusiast

      Verified Buyer

      Pros

      • Easy To Use
      • Lightweight
      • Versatile

      Cons

        Best Uses

        • Fill Flash
        • General Use

        Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

        This is easy to use and a great improvement to the built in flash for my Sony A390 .... an excellent purchase option to bounce light creates nice indoor pictures without harsh shadows.

        • Was this a gift?:
        • No

        Comment on this review

        (0 of 3 customers found this review helpful)

         
        1.0

        The Flash that doesn't work

        By NoPe48

        from Norway, Europe

        About Me Photo Enthusiast

        Verified Buyer

        Pros

        • Lightweight
        • Versatile

        Cons

        • Weak Output

        Best Uses

        • General Use

        Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

        [...]Batteries was included and were placed in the flash from Sony (I believe). It looked like they had been there for a while because one of the batteries was leaking. New batteries where placed in the flash but it would not work. I tried to clean it and the result is that it is possible to turn it on and the "CHG" lamp is lighting, but when I press the release button on the camera (a900) the lamps become black and with no flash. That's the situation now. Not a picture with the flash so far.

        • Was this a gift?:
        • No

        Comment on this review

         
        5.0

        I WOULD BUY AGAIN

        By STEVEO

        from BOWIE MD

        About Me Pro Photographer

        Verified Buyer

        Pros

        • Durable
        • Easy To Use
        • Lightweight

        Cons

          Best Uses

            Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

            PERFECT FOR THE SONY A55

            • Was this a gift?:
            • No

            Comment on this review

             
            4.0

            Great controler for other Sony Flashes

            By realistgva

            from Switzerland

            About Me Photo Enthusiast

            Verified Buyer

            Pros

            • Easy To Use
            • Lightweight
            • Powerful Output

            Cons

              Best Uses

              • Fill Flash

              Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

              I bought this flash to control my HVL-F58AM in wireless mode for macro and portrait shots.
              The whole setup is very easy and works well.
              From my very first tests I would say that the this flash generated a little too much light in some of the cases and I had to cover the flash or diffuse the light more to get the effect I wanted.
              The flash does what wanted it to do and it does this without too much weight.

              • Was this a gift?:
              • No

              Comment on this review

               
              5.0

              Great Flash

              By Zorian

              from Florida

              About Me Pro Photographer

              Verified Buyer

              Pros

              • Consistent Output
              • Easy To Use
              • Fast Recycling
              • Lightweight
              • Versatile

              Cons

                Best Uses

                • Fill Flash
                • General Use
                • Portraits

                Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                This is a great little flash. It does a good job on fill with outside shots. It is small and easy to put in your pocket or camera bag. It uses the old and new Sony Flash protocols at the same time and remotely triggers the 58, 42 56, Sony flashes. It has pretty good distance coverage, better than I had hoped for. There are only 2 flashes that will fire mounted on the A850. The HVL-F20AM or the HVL-58.

                • Was this a gift?:
                • No

                Comment on this review

                 
                5.0

                Great Value

                By 3M

                from Madison, OH

                About Me Photo Enthusiast

                Verified Buyer

                Pros

                • Easy To Use
                • Fast Recycling
                • Lightweight

                Cons

                  Best Uses

                  • General Use
                  • Portraits

                  Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                  Indoors

                  • Was this a gift?:
                  • No

                  Comment on this review

                   
                  5.0

                  What a Difference!

                  By Privet and Holly

                  from Midwest USA

                  About Me Photo Enthusiast

                  Verified Buyer

                  Pros

                  • Consistent Output
                  • Durable
                  • Easy To Use
                  • Lightweight

                  Cons

                    Best Uses

                    • General Use
                    • Night Photography

                    Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                    What a wonderful
                    difference this flash
                    has made versus the one
                    that is built-in to my
                    Sony a390. Subjects are
                    beautifully lit from
                    above and the color looks
                    much more natural. Easy to
                    put on and keep on, even
                    when not in use.

                    • Was this a gift?:
                    • No

                    Comment on this review

                     
                    5.0

                    Excellent small flash

                    By Sonny

                    from Falmouth,Maine

                    About Me Photo Enthusiast

                    Verified Buyer

                    Pros

                    • Consistent Output
                    • Easy To Use
                    • Fast Recycling
                    • Lightweight

                    Cons

                      Best Uses

                      • Fill Flash
                      • General Use
                      • Portraits

                      Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                      Good small flash for people,pets,and for fill
                      light with a larger strobe.
                      Used successfully with 70-300 Sigma,on birds in
                      the backyard,to "highlight"

                      • Was this a gift?:
                      • No

                      Comment on this review

                       
                      5.0

                      I WOULD BUY THIS PRODUCT AGAIN AND AGAIN

                      By HELENA

                      from CRICIUMA-SC-BRAZIL

                      About Me Casual Photographer

                      Verified Buyer

                      Pros

                      • Durable
                      • Easy To Use

                      Cons

                        Best Uses

                        • General Use

                        Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                        ALL THE TIME..

                        • Was this a gift?:
                        • No

                        Comment on this review

                         
                        5.0

                        one great product[...]

                        By andybear

                        from Eastport maine 04631

                        About Me Casual Photographer

                        Verified Buyer

                        Pros

                          Cons

                            Best Uses

                            • Portraits

                            Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                            one of the best companies I've Delta with

                            • Was this a gift?:
                            • Yes

                            Comment on this review

                            (1 of 1 customers found this review helpful)

                             
                            5.0

                            Terrific little flash; good trigger.

                            By Kriekira

                            from Pittsburgh, Pennsylvania

                            About Me Photo Enthusiast

                            Verified Buyer

                            Pros

                            • Consistent Output
                            • Easy To Use
                            • Fast Recycling
                            • Lightweight
                            • Versatile

                            Cons

                              Best Uses

                              • Fill Flash
                              • General Use
                              • Portraits

                              Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                              Nicely designed, easy to use, does what it says, works well. I use Eneloop AAA's in it, and find it peppy. The "telephoto/regular" and the "direct/bounce" switches are useful. Mostly I use this as a trigger for an off-camera F56AM (Sony flash). For that it is excellent. Also useful as a daylight and indoor fill. Sweet addition to my kit.

                              • Was this a gift?:
                              • No

                              Comment on this review

                               
                              5.0

                              Flash with Flash

                              By Brit

                              from Houston

                              About Me Photo Enthusiast

                              Verified Buyer

                              Pros

                              • Consistent Output
                              • Durable
                              • Easy To Use
                              • Lightweight

                              Cons

                                Best Uses

                                • General Use

                                Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                It's really good product . It is worth for the money.

                                • Was this a gift?:
                                • No

                                Comment on this review

                                 
                                4.0

                                Nice and Small Flash

                                By Jon

                                from Lancaster, PA

                                About Me Photo Enthusiast

                                Verified Buyer

                                Pros

                                • Consistent Output
                                • Easy To Use
                                • Lightweight
                                • Powerful Output
                                • Versatile

                                Cons

                                • Requires Batteries

                                Best Uses

                                • General Use

                                Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                I use this with my Sony DSLR Camera. It is nice and small and can simply be flipped down when not being used. Unfortunately, you need to keep extra AAA batteries on hand when you want to keep the flash firing quickly. The flash doesn't swivel for vertical shots.

                                Comment on this review

                                 
                                5.0

                                would buy again

                                By Seagoer

                                from Ohio

                                About Me Casual Photographer

                                Verified Buyer

                                Pros

                                • Durable
                                • Easy To Use

                                Cons

                                  Best Uses

                                  • Fill Flash
                                  • General Use

                                  Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                  Small and compact great for fill in lighting and travel

                                  Comment on this review

                                   
                                  4.0

                                  It's not perfect, but still very nice

                                  By Klipsen

                                  from Denmark

                                  About Me Photo Enthusiast

                                  Verified Reviewer

                                  Pros

                                  • Compact
                                  • Easy To Use
                                  • Lightweight

                                  Cons

                                  • No HSS function

                                  Best Uses

                                  • Fill Flash
                                  • Wireless flash control

                                  Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                  Negative points:
                                  It does not support HSS (unlike built-in flashes)
                                  It only works wirelessly in channel 1 (of 4)

                                  Positive points:
                                  Everything else about it.

                                  Comment on this review

                                  (1 of 2 customers found this review helpful)

                                   
                                  3.0

                                  Don't expect too much

                                  By Scoop

                                  from New Jersey

                                  Verified Buyer

                                  Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                  There is not a remarkable difference from the built-in for typical indoor candids.

                                  Comment on this review

                                  (9 of 9 customers found this review helpful)

                                   
                                  4.0

                                  The little trigger ...

                                  By Don Schap

                                  from Des Plaines, IL

                                  Verified Buyer

                                  Pros

                                  • Higher pop-up flash angle
                                  • Smaller than other HVLs

                                  Cons

                                  • Requires "AAA" batteries

                                  Best Uses

                                  • Trigger remote flash

                                  Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                  The smallest SONY DSLR hotshoe flash is the HVL-F20AM.It offers itself in a convenient pocket-size and provides a reasonable "quick flash", but also a trigger flash for the larger HVLs ('58 & '42) for "wireless operation. While the APS-C sensor cameras benefit from the "built-in" flash, the Full Frames (α850 & α900) do not, so this is effectively it.The F20AM flash offers some flexibility with a "DIRECT/BOUNCE" switch on the left-side and a "TELE" rotating lens on the flash head. The "On/OFF" switch is directly connected to the hot shoe mount and it comes on when you raise the flash to operating position.Personally, after operating the α850 w/o any flash for a few weeks, this is a convenient, emergency-type unit, if you do not have the "big boy" with you. Don't expect miracles, but simply a small light source for indoor operation and fill-flash support. Outdoors, all bets are off.You are warned NOT to pack it mounted on the camera, due to torque considerations on the hot shoe. If you carry it, I would recommend putting it in your pocket or attached to your camera neck strap. Since I will be using the hot shoe more, with this small flash, I have "borrowed" my α700's "hot shoe cap keeper", since the α850 did not come with one in the neck strap kit. It is almost more important with this camera than the α700, because the α700 has the built-in flash already and removal of the 'hot shoe cap' normally only happens when you are attaching the larger flash, so I guess I am more than a little confused as to why they eliminated it ... because you probably will be constantly removing the 'hot shoe cap' on the α850/α900.It also uses "AAA" batteries ... so, yeah ... another size of rechargeables to have handy. A pop-up flash is rather minor in the consideration of a Full Frame sensor, in my opinion. I contend that missing out on the "extra" width from my wide lenses is the primary reason that will not fly.I have three flashes which handle the lighting duty for most of my electronic flash work. The HVL-F20AM Compact Flash is a convenience and certainly not a necessity. The Field of View on the A850, on the other hand ... amazing.Also, the HVL-F20AM sits higher than the built-in flash, when in the upright, operating position ... often clearing the lens shield where the built-in cannot.

                                  Comment on this review

                                   
                                  5.0

                                  Great compact Flash - Full Power

                                  By DaveRulz

                                  from Phoenix, AZ

                                  Verified Buyer

                                  Pros

                                    Cons

                                    • Pricey - but it's SONY

                                    Best Uses

                                    • Indoor even for Macro

                                    Comments about HVL-F20AM Digital Camera Flash for Sony Alpha Series:

                                    This little flash is perfect to leave on your camera fulltime - lays flat and out of the way of snags - as powerful as a full sized flash. perfect for indoor parties - both close-up and up to 20 feet away. I use it more that my HVL-F56AM. Uses easy to carry AAA batteries

                                    Comment on this review

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                                    Batteries & Power

                                    Required item:

                                    Duracell -  AAA 1.5v Alkaline Coppertop Battery 1.5V (2-Pack)
                                    • Price: $2.49
                                     
                                    Pearstone -  AAA Rechargeable Nickel Metal Hydride Batteries (1000mAh) (4 Pack)
                                      • Original: $8.50
                                      • Save: $0.85
                                    • Price: $7.65
                                     

                                    Sync Cords & Flash Remotes

                                    Sony -  FA-CC1AM Off-Camera Cable
                                    • Price: $47.70
                                     
                                    Vello -  TTL-Off-Camera Flash Cord for Sony Alpha Series - 6.5' (2 m)
                                      • Original: $32.95
                                      • Save: $3.29
                                    • Price: $29.66
                                     

                                    Flash Accessories

                                    Vello -  Hot Shoe Adapter - Converts Standard Hot Shoe to Sony Hot Shoe + PC Socket
                                      • Original: $24.95
                                      • Save: $2.49
                                    • Price: $22.46
                                     
                                    View all Accessories

                                    What's in the Box

                                    Sony HVL-F20AM Digital Camera Flash for Sony Alpha Series
                                    • Carry Pouch
                                    • Sony U.S.A. Limited Warranty
                                     
                                     
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