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Without a doubt, your focal length choice affects the impact of your image, whether you are shooting video or stills. With the rise of digital imaging, there has been an uptick of available formats in which you can shoot. To help clarify the relationship between format and focal length, some have coined the phrase “35mm equivalent.” This term has value when you are planning a shoot, your lens package, and as an aid for anyone who began their careers using 35mm film and has transitioned to shoot in a new digital format.
As the 2015 National Association of Broadcasters show (NAB) kicks off in Las Vegas this week, we’re happy to bring you some exciting news from around the world. Showcasing both professional and consumer video products, with a good dose of audio products thrown in, NAB 2015 promises to be one of the most exciting video-related shows of the year.
Blackmagic Design Unveils New Products, Including Three New Cameras
For the third year in a row, Blackmagic Design is making a big splash at NAB with a massive product announcement. The Australian designer and manufacturer of professional video technology will be introducing 38 new products, including three new digital cinema cameras, a new image sensor for its URSA cameras, DaVinci Resolve 12, and a range of 12G-SDI-enabled products for broadcast, post production and live production.
This year’s IBC was a big event for Blackmagic Design, with the company announcing significant additions across several product lines, as well as the acquisition of the VFX software maker eyeon, substantially strengthening Blackmagic’s hardware and software offerings.
Filmmakers once had a simple choice when it came to the format in which they shot. The two professional formats were 35mm and 16mm—film. 35mm was, and still is, the gold standard, used on big-budget feature films. 16mm was thought of as the more accessible and affordable alternative, used on documentaries and independent films. Deciding to shoot on 16mm rather than 35mm meant using smaller, lighter cameras and spending less money on film.
With their newly released Camera Utility 1.5 software, Blackmagic Design delivers on their promise to bring RAW recording to the Pocket Cinema Camera. The Blackmagic Camera 1.5 update adds 12-bit Log CinemaDNG RAW recording, and is available free from the Blackmagic Design website.
Blackmagic Design has really shaken things up with their entry into the digital cinema camera market. First announced in 2012, the original Blackmagic Cinema Camera shocked the industry with a remarkably progressive feature set in an entry level, professional camera.