FUJIFILM Announces the GFX Camera and X Series Lenses

Updated 102MP sensor and improved X-Processor 5 offer greater speed, performance, and image quality. The fast processing enables continuous shooting up to 7 fps, 4K video recording at rates up to 720 Mbps, more precise AF, and in-camera image processing for working with Pixel-Shift Multi-Shot, Film Simulation modes, and more.

The original GFX 100S is well-known for its sleek design; version II retains this hand-holdable profile and manages a similar lightweight build of 1.95 lb, giving a similar form factor to that of many full-frame mirrorless cameras. A new EVF was also added, with an updated 5.76m-dot resolution, a 0.84x magnification, and 120 fps refresh rate for brighter, sharper, and more comfortable and realistic eye-level viewing.

Autofocus tracking capabilities for both photo and video modes is quicker, more precise, and more capable thanks to the help of AI and machine learning, allowing you to nail sharp focus on a variety of subject types. Face/Eye and Subject Detection modes also help intelligently lock focus onto detected subjects. Better yet: AF is now supported down to -5.5 EV for working in low-light conditions.

The GFX 100S II’s incredibly versatile sensor supports in-body image stabilization, allowing it to control up to 8 stops of camera shake for confident handheld use in difficult lighting conditions. This IBIS system lends itself to Pixel Shift Multi-Shot mode, too, to produce 400MP composite imagery for the utmost in resolution and color detail. High-detail single-frame shooting is backed by an impressive 16-bit color depth with raw frames, improved dynamic range, a low base sensitivity of ISO 80, and support for 10-bit HEIF shooting. Also, REALA ACE has been added to the stable of Film Simulation modes based on traditional film stocks.

In addition to still photography, the GFX 100S II is also well-suited for high-quality video recording, supporting up to 4K30p shooting using the large medium-format sensor area for dynamic image quality and unique depth of field. In-camera shooting at 4:2:2 10-bit is possible, with data rates up to 720 Mbps, and the ability to work with either ProRes or Blackmagic RAW formats, and F-Log2, for extended color control and post-production flexibility. Five-axis electronic image stabilization keeps things steady when shooting handheld and built-in Frame.io Camera to Cloud compatibility helps to easily integrate the GFX 100S II into an existing professional workflow.

Uniquely long for medium format, this lens enables photographing sports, wildlife, and other distant subjects with the larger sensor size for truly distinct image quality and subject-background separation. The f/5.6 maximum aperture suits working in available lighting while a 6-stop-effective image stabilization system suits handheld use. Well-matched to the GFX 100S II, this lens sports a refined optical design, lightweight profile, and linear autofocus motor that all contribute to nimble and responsive performance.

Despite packing a nearly 400mm-equivalent focal length, this super-telephoto lens measures just over 9” long and weighs 3 lb, making it an ideal travel companion or suitable for daily use. The sleek form factor opens up its use cases, too, allowing for a creative option for landscape, fashion, and street photography. Also, its weather-resistant design can handle adverse conditions with ease.

When paired with the optional GF 1.4X TC WR Teleconverter, this lens becomes an effective 700mm f/8 prime, which translates to a 554mm-equivalent focal length, all while maintaining autofocus and image stabilization. Also, the TC has a matched weather-resistant design for confident use outdoors.

Film Simulation modes have been a major part of FUJIFILM’s X-Series, and now the X-T50 is the first camera to feature a dedicated dial for instant switching between 20 popular presets, including the latest mode: REALA ACE. This dial is conveniently located right on the top plate and also includes a Custom spot for quick access to your own recipe.

Featuring the same high-resolution 40MP sensor and X-Processor 5 as the X100VI, the X-T50 offers top-tier image quality, a low ISO 125 native sensitivity for wide dynamic range, and 1.4x and 2x Digital Teleconverter settings to expand the field of view potential of any lens.

For video shooters, this sensor-processor combination enables recording high-res 6.2K30p, broadcast standard 4K60p, or high-speed FHD 240p footage for flexible control to match any subject type. Two F-Log options are also usable for greater post-production control, including F-Log2 that opens up a 13+ stop dynamic range that’s perfect for color grading.

Much like the GFX 100S II and other recent X-Series cameras, the X-T50’s autofocus system is heavily benefited by a cutting-edge AF algorithm and deep-learning AI technology for improved AF tracking, subject detection, and overall focusing speed. Balancing the advanced focusing performance, the in-body image stabilization system also compensates for up to 7 stops of camera shake for sharper handheld shooting.

Offering a 24-76mm-equivalent range, this standard zoom offers one of the most-useful focal ranges for everyday shooting, portraiture, travel, landscapes, and more. The bright f/2.8-4.8 maximum aperture range also helps when working in low-light conditions while also maintaining a svelte form factor.

This new zoom joins the extensive lineup of XF lenses as a model capable of handling the recent crop of high-resolution 40MP sensors. Updated optics and a new design maintain sharpness and clarity with these new models while also suiting the lower-resolution legacy models.

Beyond its focal length flexibility, this 16-50mm f/2.-4.8 also sports a compact design measuring just 2.8” long and weighing 0.5 lb. It has an internal zoom design, which allows it to retain its length during use. Also, it has a weather-resistant design for working in inclement weather conditions.

A linear autofocus motor generates quick, responsive focusing performance that pairs with a close minimum focusing of just 9.4” for a maximum magnification of 0.3x. Combined, fast performance and close-focusing capabilities make this a lens that focuses with the same versatility as the focal length range—a true everyday option for a broad range of subjects.