Apple Announces the iPhone Xs, Xs Max, Xr, and the Apple Watch Series 4


Live from its campus in Cupertino, California, Apple invited the media to the Steve Jobs Theater and the rest of the world via livestream to witness this "Gather Round" event. The keynote was entirely focused on three new iPhone models and the next-gen Apple Watch.

Kicking things off was the Apple Watch Series 4. Redesigned and re-engineered to keep users connected, as well as active, the Apple Watch Series 4 provides new ways for users to manage their health. While the Series 4 still maintains the iconic Apple Watch design, it now has a display that is more than 30 percent larger, in a thinner, smaller case. Available in two sizes, 40mm and 44mm, the Apple Watch Series 4 houses the next-gen S4 chip with a custom 64-bit dual-core processor. The back of the Series 4 is made of black ceramic and sapphire crystal, which allows radio waves to pass through the front and the back easily, for better cellular service, while the Digital Crown supports haptic feedback. This allows users to take an electrocardiogram (ECG) directly from the Apple Watch, thanks to the built-in electrodes in the Digital Crown and the new electrical heart rate sensor. All ECG readings are stored in the Health app in a PDF so you can then share it with your doctor. There is also a new accelerometer and gyroscope that can measure up to 32 g-forces, which allows it to detect if you've had a fall. If the Apple Watch detects one, it'll send you an alert, which you can dismiss or call emergency services. If you are unresponsive, the Apple Watch will automatically call emergency services and send your location to your emergency contacts after 60 seconds.

Next up were the flagship phones, the iPhone Xs and the iPhone Xs Max. The iPhone Xs has a 5.8" screen with 2436 x 1125 resolution at 458 ppi, while the iPhone Xs Max has a 6.5" screen with 2688 x 1242 resolution at 458 ppi. Both models feature Super Retina HD OLED displays with support for Dolby Vision and HDR10. True Tone, 3D Touch, and a P3 wide color gamut are also supported. Both screens boast a million-to-one contrast ratio with 625 nits of brightness and true black levels. The iPhone Xs Max can even deliver more than 3 million pixels for videos, movies, and games.

Both iPhone Xs and Xs Max models house the A12 Bionic, the first 7nm chip ever to be in a smartphone. The A12 features six-core fusion architecture with two performance cores, four efficiency cores, a four-core GPU, and the eight-core Neural Engine, for improved performance, power efficiency, and machine learning. The iPhone Xs can last 30 minutes longer than iPhone X while the iPhone Xs Max can last an hour and a half longer than iPhone X, between charges.

Both iPhone Xs and Xs Max models feature dual 12MP wide-angle and telephoto cameras. The wide-angle camera features an ƒ/1.8 aperture, while the telephoto camera features an ƒ/2.4 aperture. The dual 12MP cameras feature 2x optical zoom and dual optical image stabilization. Smart HDR creates photos with more highlights and shadow detail. With New Depth Control, you can now dynamically adjust the depth of field for professional-level bokeh in portraits. With the 7MP TrueDepth front-facing camera, Face ID is back for secure login and Apple Pay purchases. The iPhone Xs and Xs Max models are now IP68-rated for improved resistance to dust and water. Both models also support Gigabit-class LTE and now support Dual SIM via a nano-SIM and a digital eSIM.

Apple also introduced a third model, the iPhone Xr, which features a 6.1" Liquid Retina HD IPS Display with 1792 x 828 resolution at 326 ppi. While the Xr may not have HDR or 3D Touch as its Xs counterparts, it does still offer a True Tone display and a P3 wide color gamut. The Xr also has the same A12 Bionic chip found in the Xs models, so you still get that fast performance, improved battery life, and advanced machine learning. The back of the iPhone Xr features a single 12MP wide-angle lens with an ƒ/1.8 aperture, while a 7MP TrueDepth camera can be found on the front of the phone for Face ID. The iPhone Xr features an aluminum and glass design, with your choice of six different finishes.

Apple also announced that iOS 12 will be released on September 17 and macOS Mojave will be released on September 24.

The Apple Watch Series 4 will be available in GPS and GPS+Cellular models in silver, gold, and space gray anodized aluminum finishes or gold stainless steel, silver stainless steel, and space black stainless-steel designs. Preorders begin on Friday, September 14 with availability beginning Friday, September 21.

The Apple iPhone Xs and Xs Max will be available in 64GB, 256GB, and 512GB models in a gold, silver, or space gray finish. Preorders beginning on Friday, September 14 with availability beginning Friday, September 21.

The Apple iPhone Xr will be available in 64GB, 128GB, and 256GB models in a blue, white, black, yellow, coral, or a (PRODUCT)RED finish. Preorders beginning on Friday, October 19 with availability beginning Friday, October 26.

Which iPhone model are you most excited about? Will the Apple Watch Series 4 be your first smartwatch? Let us know in the Comments section, below.

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i like it

Will B&H be selling these new phones? When?

B&H will not be carrying iPhones.

are any of these watches waterproof ?   at all ?

Hello Albert,

The Apple Watch Series 4 is rated to be water resistant up to 50 meters. This means that it may be used for shallow-water activities, like swimming in a pool. However, the Apple Watch Series 4 should not be used for scuba diving, water-skiing, or other activities involving high-velocity water or submersion below shallow depth.