FUJIFILM Unveils Portable X-S10 Mirrorless and Updated XF 10-24mm f/4 Lens

FUJIFILM's new X-S10 mirrorless digital camera packs an impressive set of features for hybrid photo and video creators into a lightweight yet ergonomic body. An APS-C format 26.1MP BSI sensor, 5-axis in-body image stabilization, and the ability to record 4K video all set in a body 30% lighter than past X-series cameras make this camera an excellent choice for on-the-go creatives. It is also available kitted with a 16-80mm or 18-55mm lens.  Accompanying the X-S10 is the updated XF 10-24mm f/4 R OIS WR lens, which now features dust and weather sealing, an additional stop of image stabilization, and an updated aperture ring.

FUJIFILM X-S10 Mirrorless Digital Camera
FUJIFILM X-S10 Mirrorless Digital Camera

The X-S10 uses a 26.1MP BSI X-Trans CMOS 4 sensor to create the kind of high resolution and color-accurate images for which FUJIFILM cameras have become known. Its quad-core X-Processor 4 CPU enables the X-S10 to achieve focus in less than 0.02 seconds and shoot continuously at up to 20 fps. Responsive Tracking, Face, and Eye-Detection autofocus take the onus of keeping your subject in focus off your shoulders. For scenarios that require immediate action, the X-S10 also includes an updated Auto/Scene Positioning mode for fast and intuitive capture. Finally, a working sensitivity range of ISO 160-12800, expandable to ISO 80-51200, equips the X-S10 to tackle a variety of lighting environments.

Optimized for handheld shooting, the X-S10 incorporates a noticeably deep grip into its build for confident handling with various lens sizes. This is complemented by 5-axis in-body image stabilization (IBIS), which provides up to 6 stops of compensation so you can shoot at lower than usual shutter speeds or attach long lenses without worry. For ultimate stability, combine it with any of FUJIFILM's OIS system lenses for even greater stabilization benefits. A final level of protection is provided by a mechanical shock absorber, which prevents vibrations from the camera's shutter from affecting images.

The X-S10 follows the trend of hybrid mirrorless cameras designed for today's generation of still and video creators and includes a 180-degree vari-angle touchscreen LCD that makes it easy to monitor capture and make adjustments from behind or in front of the camera. The X-S10 offers DCI/UHD 4K recording up to 30p as well as Full HD recording up to 240p for super-slow motion applications, and a micro-HDMI port allows external 4:2:2 10-bit color using an optional recorder. Additionally, 4-axis digital image stabilization is also applicable to video capture to minimize shake during handheld use.

Following in the tradition of past FUJIFILM mirrorless cameras, the X-S10 incorporates 18 film simulation modes for analog converts. New with this camera is the ETERNA Bleach Bypass simulation, a desaturated, high-contrast look perfect for creative applications.

Alongside the X-S10 camera is the freshly updated XF 10-24mm f/4 R OIS WR lens, a fast zoom with a 15-36mm equivalent focal length range that is perfect for landscape, architectural, street, and other wide-angle applications. While maintaining the same optical design that made this lens popular upon its first release, the new version adds dust and weather sealing so you can use it in less-than-ideal conditions without fear. The updated version also offers improved stability in the form of an additional stop of stabilization, making it capable of 3.5 stops of vibration reduction. An aperture lock has also been added, and the aperture and focusing rings have been reduced in size.

What do you think of FUJIFILM's latest camera and lens? Share your thoughts in the Comments section, below!

12 Comments

Wonderful camera! However, as I look over Fujifilm’s compact lens offerings- they have no small variable focal length lens, such as the collapsible and more portable 14-42 lenses by Olympus. Is this correct?  The only options for truly small lenses are the primes. This 10-24 lens seems quite big and bulky with a very large filter, and the lens is probably unbalanced on this camera no matter how good the video makes it look. When is Fuji going to come out with a small variable focal length lens? 

As the Four Thirds sensor used in Olympus' cameras have a 2x crop factor, both the Olympus M.Zuiko Digital ED 14-42mm f/3.5-5.6 EZ Lens and the Olympus M.Zuiko Digital 14-42mm f/3.5-5.6 II R Lens would be the equivalent of a 28-84mm lens used on a full-frame camera.  Fujifilm cameras have a slightly larger sensor with a 1.5x crop factor.  The FUJIFILM XF 18-55mm f/2.8-4 R LM OIS Lens, B&H # FU1855284, would be the closest equivalent to the Olympus 14-42mm lens.  With Fujifilm's APS-C sensor's 1.5x crop factor, the above lens would be the equivalent of a 27-82.5mm lens used on a full-frame camera.  The FUJIFILM XF 18-135mm f/3.5-5.6 R LM OIS WR Lens, B&H # FU1813535WRL, would be the equivalent of a 27-202.5mm lens used on a full-frame camera.  Those would be the variable maximum aperture lenses from Fujifilm.  While not a variable maximum aperture lens, the FUJIFILM XF 16-80mm f/4 R OIS WR Lens, B&H # FU168054, would be the equivalent of a 24-120mm lens used on a full-frame camera.
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If you are instead referring to the physical size of the lenses, then as of the date/time of this reply, Fujifilm does not currently have a small or slim standard or all-in-one variable aperture zoom lens.  Fujifilm has not made any announcements about a new or replacement standard variable aperture zoom lens.  As such, you would have to wait for Fujifilm or a third-party manufacturer to announce a new or slim lens similar to your description for your stated usage needs.

Can this camera have back button focus programmed in and, if si, how? The manual does not seem to address this.

The X-S10 does have a AF-ON button on the back, which is already pre-programmed to activate the autofocus. 

Although this camera isn't supposed to have weather sealing, I see Derek shooting with it in the rain and snow. So, I'm surmising I can shoot with it in inclement weather conditions. I know WR is a subjective term from manufacturer to manufacturer, but how effective is whatever WR does this camera possess. And what protective coverings are there for me to use when the weather gets really wet and snowy. This camera checks pretty much all the boes for me except for my concern about WR factor.

We would say that the X-S10, while not having advertised weather sealing, has an average amount of protection for a mirrorless camera. This means there are flaps covering many ports, however the seals aren’t to the same caliber as say an X-T4. This means that a light drizzle and then proper care when returning inside are likely going to be fine, but a downpour or if water is allowed to trickle in to some ports over time will cause issues. The best recommendation we can make is to have a camera cover available if you think you will be shooting often in inclement weather.

Will this camera unlimited recording for 4K video? 1080p video?

never-mind, I just watched your video......30 minute max clips. :-(

No problem at all. Thank you for checking out the video.

When ship to india?

In-stock items can ship to India via FedEX International Priority, which takes roughly 3-5 business days. While shipping is expected to start by November 19, 2020 for the X-S10, we are unable to offer more information on how many will be shipped. Generally, we will fill orders from oldest to newest. 

It looks like it's a great camera and will be a big seller for Fuji. 

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