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by Luke Rollins · Posted
Third-party lens manufacturer Tamron announces the last of its “trinity” of premium G2 full-frame zoom lenses, the 16-30mm f/2.8 Di III VXD G2. A fast, wide-angle zoom with high-end optics and a lightweight build, the travel and everyday-friendly lens delivers professional-grade imagery in street, landscape, architecture, and astrophotography applications. The versatile lens is
by Steven Esposito · Posted
Exascend is excited to announce the new Nitro Pro CFexpress 4.0 Type B memory card and memory card reader designed for filmmakers and other professional creatives.
If you are looking for fast read and write speeds, the Nitro Pro has you covered. Thanks to its PCIe 4.0 x2 interface, the Nitro Pro Type B memory card promises up to 3750 and 3400 MB/s read and write speeds, making these cards suitable for
by Luke Rollins · Posted
OM System is delivering a second generation of their compact, adventure-ready mirrorless camera, the OM-5 Mark II. Retaining much of its predecessor’s build and imaging technology, including its 20.4MP Live MOS MFT Sensor and TruePic IX Image Processor, the Mark II sports an improved grip, USB-C power
by Luke Rollins · Posted
Sigma has a penchant for releasing boundary-pushing lenses, and today’s announcement is for another stunner—the 17-40mm f/1.8 DC Art lens. A successor to their wildly popular, nearly 10-year-old 18-35mm f/1.8 DC HSM Art lens for APS-C SLRs, this new lens—for APS-C mirrorless cameras—expands the zoom range while borrowing optical design principles from the full-frame 28-45mm f/1.8 DG DN Art lens. Like its predecessors, this 17
by Luke Rollins · Posted
FUJIFILM’s 2025 run of mirrorless crowd-pleasers continues with its latest camera, the X-E5, available in black and silver colorways. Iterating on its winning formula of compact, film-inflected, rangefinder-style bodies, the company’s latest interchangeable lens camera is accompanied by a brand-new pancake lens, the
by Luke Rollins · Posted
Manfrotto is announcing a comprehensive stability system for hybrid creators with the release of three new products: the ONE Tripod, the 500X Fluid Head, and the
by Luke Rollins · Posted
Following the release of its third generation Now and Now+ cameras, Polaroid is back to debut the Flip Instant Camera, its most sophisticated approach to point-and-shoot analog photography to date. Building upon the company's 80-year legacy of design and tech, the sleek, clamshell body boasts a hyperfocal four-lens system, sonar-powered autofocus, a "scene analysis" tool for correcting exposure, and the company's most
by Luke Rollins · Posted
Sony announced its latest compact Cinema Line camera, the FX2, improving the baseline for everyday filmmakers and content creators with a 33MP full-frame sensor, 4K shooting up to 60 fps and Full HD up to 120 fps, a 3.68m-Dot OLED viewfinder, AI-based subject recognition and framing, 15+ stops of dynamic range, and 4K live streaming. To this robust suite of cinema bona fides, the FX2 adds serious chops for shooting stills,
by Jordan Gallant · Posted
We are just under a month out from BILD expo and all of the speakers, events, and experiences are live on the BILD website! We can’t wait to see you there. While we eagerly await your visit, let’s get into this week’s news roundup. FUJIFILM presented us with the X half Digital Camera, a half-frame shooting machine for film lovers. Additionally, Godox released mini flashes, Harlowe gave us new versions of their RGB lights, and Sony introduced a new wireless shooting grip.
FUJIFILM
by John-Paul Pale… · Posted
by Luke Rollins · Posted
Hot on the heels of releasing their genre-bending compact medium format camera, the GFX100RF, FUJIFILM swings to the other end of the imaging spectrum with their latest innovation, the petite X half Digital Camera. Riffing on the film world’s half-frame concept to meld the ease of digital shooting with the pleasure, presence, and texture of shooting film, the camera features a new 1”, vertically-oriented 18MP sensor and a fixed
by Jordan Gallant · Posted
This week, DJI released the Mavic 4 Pro with a redesigned camera configuration and Panasonic blessed hybrid shooters once again with a new addition to their full-frame mirrorless camera line.
DJI Redesigns the Mavic Series
With their newest iteration of the Mavic drone, DJI has fully redesigned the flagship for improved flying performance without sacrificing video quality. The Mavic 4 Pro forgoes the hanging gimbal
by Luke Rollins · Posted
Panasonic announces yet another long-awaited follow-up: the full-frame all-arounder S1 II Mirrorless Camera, intended for hybrid creators in need of a high-speed, high-quality workhorse. To that end, the 24.1MP S1 II boasts Panasonic’s first partially-stacked sensor, improving read out speeds to deliver both 6K30p open-gate video and up to 70 fps continuous, blackout-free stills shooting—all-time highs for
by Jordan Gallant · Posted
We are back from Passover break and ready to get back into the swing of things with this week’s roundup. Sony released a new versatile 50-150mm lens wedding photographers are sure to love. Insta360 upped the ante with the X5 360° 8K camera. Profoto introduced the Spot Small, a new projection lens with wide compatibility for accurate light shaping.
Sony Extends the G Master Series
Sony has added another lens to their G Master zoom series: the
by Luke Rollins · Posted
Sony continues to push the boundaries of its G Master zoom lenses with the release of the FE 50-150mm f/2 GM lens, which follows up last fall’s release of the 28-70mm f/2 lens with yet another remarkably fast zoom with a unique focal range that stands out in portraiture, wedding, event, and indoor and close-range sports applications. Like its sibling, the lens is optimized for hybrid use, making it