How Rejecting the Storyteller Label Enables More Creative Work


In this video, Sam Hurd discusses why he uses the word “craftsman” instead of “storyteller” to describe himself as a photographer. Hurd also shares how he finds creative inspiration when feeling burned out, and how he views his career.

  • 0:00 - Overview and Hurd's Work
  • 5:33 - “Artists Are Ultimately Craftspeople”
  • 13:29 - Hurd's Journey and the Creative Mindset
  • 26:07 - Career Arc
  • 34:22 - AI Tools
  • 42:58 - Simply Being a Photographer
  • 44:15 - Q&A

What words would you use to describe yourself as a photographer? Let us know in the Comments section, below.

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