About 33 filtered results
Posted
Curious on how to run a wedding or portrait photography business? FUJIFILM-X photographer John Branch IV shares the tips he’s learned while running his own successful business, including how to book wedding photography clients, deliver a photo gallery, how to market your business, how much to charge, and more.
0:00 - Intro
0:41 - Social Media, Website & Other Media
2:24 - Pricing
8:42 - Client Communication & Contracts
12:17 - Photo Delivery
13:59 - The Recipe for Success
14:36 - Gear
Sponsored by
Posted
Join us for an engaging conversation with professional photographer Jennifer Loomis, known as the pioneer of maternity photography. Learn how Jennifer has doubled her income and how photo organizing is a HUGE growing opportunity for other professional photographers who want to add significant revenue by expanding their services.
Sponsored by
0:00 Intro
1:15 About Jennifer
4:18 When Jennifer started seeing change in the photo industry
7:40 Jennifer building her business
14:00 The
Posted
Join Sony Artisan of Imagery Monica Sigmon, as she shares her process of design consultations and session prep with her clients. Learn how you can stop shooting on spec and start being intentional with your business!
0:00 - Intro
1:38 - Making Money and Achieving Your Average Sale Goals
10:58 - Planning Experience
16:20 - Session Prep
20:24 - Set the Rules and the Scene
29:03 - Discuss Placement and Investment
44:34 - Planning the Photoshoot/Making a Mood Board
48:00 - Sales Appointment
51:35 - Final Thoughts
Sponsored by
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Preparation is key to having a successful photo shoot. Fashion photographer Jeff Berlin shares his tips for working on set to ensure everyone has a good experience and everyone gets the photos they need.
0:00 - Introduction
5:43 - Learn What’s Good
9:00 - Know Who Came Before You / Fine Art
15:56 - How Does this Knowledge Pay Off?
19:50 - Why Do You Want to Shoot?
21:02 - Know Your Gear
25:58 - Establish a Solid Crew
30:06 - Cast Your Models and Crew Selectively
33:09 - Provide Agents with Good Images
33:39 - Keep Shooting
38:33 - Practice
Posted
Consistent messaging in today’s marketplace is more important than ever before. Join Sony Artisan of Imagery Monica Sigmon for this in-depth look at how what we show, say, and share have an enormous impact on what we sell.
0:00 - Introduction
2:19 - About SigmonTaylor Studios
4:44 - How to Market Yourself as a Photographer
12:29 - Building Your Brand
20:58 - The Values of Authenticity
26:13 - Top 5 Marketing Mistakes
34:45 - 10 Ways to Market Your Portraits
50:10 - Consistency in Everything You Deliver
53:36 - Final Thoughts
What did you
Posted
Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients.
0:00 - Introduction
1:29 - How Coan Got Started
6:17 - Traditional Marketing vs. Modern Marketing
15:06 - Mistake #1: Doing What You Think You SHOULD Do
20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough
23:13 - Mistake #3: Winging It
27:04 - How to Make a
Posted
In this video, celebrity and advertising photographer David Molnar discusses his new book, Learning to See: A Photographer’s Guide from Zero to Your First Paid Gigs. Follow along as Molnar shares insights on gaining confidence, social media, and pricing your work, all in the realm of photography.
0:00 - Introduction
1:26 - How Molnar Got Started in Photography
7:00 - Gaining Confidence
21:27 - Take the Time to Learn the Craft
24:06 - Gaining Experience
27:53 - Being Every Type of Photographer is Not the Best for Jobs
35:53 - Finding your
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Portrait photographer Tati Bruening shares strategies that every photographer should know when it comes to marketing their business via social media, on platforms such as Instagram or Tik Tok.
0:00 - Introduction
0:17 - Aspect Ratio
0:38 - Your Audience
1:25 - Content Ideas
2:21 - Foster a Community
3:15 - Posting Frequency
3:39 - Final Thoughts
Posted
Photographers are constantly searching for ways to improve their workflow while maintaining creative control of their vision. Join Sony Artisan of Imagery Mike Colón as he talks about what can be outsourced, how to produce consistent content, and how to stay confident.
0:00 - Introduction
1:12 - What is Colón’s Creative Process?
11:50 - Trying to Be Confident While Feeling the Pressure
25:58 - Outsourcing and Marketing Yourself
34:45 - Selecting and Posting Content
38:04 - Being Confident and Owning Your Style
45:12 - Processing Photos
Posted
Posted
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 3 of this series as they talk about how to build and keep relationships with your clients.
0:00 - Introduction
3:23 - Creating a Relationship with Your Clients
9:34 - Tying in Your Brand with the Client Relationships
16:44 - Creating Client Relationships Without a Physical Studio/Office Space
24:14 - Let Your Clients Be Seen and Heard
28:50 - Asking Your Clients the Right Questions
31:08 - It's About the Client Experience and How They Feel
33:30 -
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Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 2 of “Tools for a Successful Portrait Business” as they discuss their styles and give tips on how to refine your own style.
0:00 - Introduction
2:13 - Message from Tim and Bev Walden
11:54 – The Waldens’ work
15:03 – Evans’ Style
20:51 - How to Define Your Style
29:01 – Evans’ Work
34:27 - Influence vs. Copy
37:44 – Sigmon’s Style and Work
42:25 – Taylor’s Style and Work
58:49: - Step Back and View the Work as a Whole
1:02:46 - Final Thoughts
Check out
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No matter where you are in your photography career, getting your work noticed and gaining new clients is always a struggle. Commercial and portrait photographer João Carlos discusses his “12 Steps to Get Business,” with topics such as: finding and auditioning for exhibits, submitting your work for awards and recognition, setting up an eStore to merchandise your portfolio, using social media to market yourself, and streamlining your workflow with data storage solutions.
0:00 - Introduction
2:20 - 12 Steps to Get Business
54:14 - Gear List
1:13
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Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans as they share their insight and vast knowledge of the industry to provide portrait photographers with the necessary tools to build a successful business. In this first session they discuss branding.
0:00 - Introduction
5:25 - Discover Your Brand
23:42 - Market Location
27:03 - Expand Your Offerings and Find What Your Passion
33:34 - How to Make Your Brand Stand Out
38:53 - Running a Business from your Home or on the Road
46:00 - How to Transition to Different
Posted
Sandra Coan believes in utilizing social media as a marketing tool, but not as a way to sell to your current and potential clients. In this B&H Online video, she helps you understand how successful marketing works, how to serve your clients with content, where else to market besides social media, and she suggests other ideas, as well.
0:00 - Introduction
0:17 - Tip 1
0:56 - Tip 2
1:40 - Tip 3
2:39 - Tip 4
3:18 - Tip 5
4:20 - Final Thoughts