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About 33 filtered results
How to Run a Successful Wedding Photography Business
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Posted 03/16/2025
Curious on how to run a wedding or portrait photography business? FUJIFILM-X photographer John Branch IV shares the tips he’s learned while running his own successful business, including how to book wedding photography clients, deliver a photo gallery, how to market your business, how much to charge, and more. 0:00 - Intro 0:41 - Social Media, Website & Other Media 2:24 - Pricing 8:42 - Client Communication & Contracts 12:17 - Photo Delivery 13:59 - The Recipe for Success 14:36 - Gear Sponsored by
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Wedding Photography
Photography Business
Elevate Your Income with Photo Organizing for Photographers
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Posted 10/15/2024
Join us for an engaging conversation with professional photographer Jennifer Loomis, known as the pioneer of maternity photography. Learn how Jennifer has doubled her income and how photo organizing is a HUGE growing opportunity for other professional photographers who want to add significant revenue by expanding their services. Sponsored by 0:00 Intro 1:15 About Jennifer 4:18 When Jennifer started seeing change in the photo industry 7:40 Jennifer building her business 14:00 The
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Photography Business
Photography Business Workflow: Preparation is Everything
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Posted 06/20/2024
Join Sony Artisan of Imagery Monica Sigmon, as she shares her process of design consultations and session prep with her clients. Learn how you can stop shooting on spec and start being intentional with your business! 0:00 - Intro 1:38 - Making Money and Achieving Your Average Sale Goals 10:58 - Planning Experience 16:20 - Session Prep 20:24 - Set the Rules and the Scene 29:03 - Discuss Placement and Investment 44:34 - Planning the Photoshoot/Making a Mood Board 48:00 - Sales Appointment 51:35 - Final Thoughts Sponsored by
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Photography Business
Fashion Forward, Part 1: Pro Tips on Fashion Photography
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Posted 04/02/2024
Preparation is key to having a successful photo shoot. Fashion photographer Jeff Berlin shares his tips for working on set to ensure everyone has a good experience and everyone gets the photos they need. 0:00 - Introduction 5:43 - Learn What’s Good 9:00 - Know Who Came Before You / Fine Art 15:56 - How Does this Knowledge Pay Off? 19:50 - Why Do You Want to Shoot? 21:02 - Know Your Gear 25:58 - Establish a Solid Crew 30:06 - Cast Your Models and Crew Selectively 33:09 - Provide Agents with Good Images 33:39 - Keep Shooting 38:33 - Practice
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Fashion Photography
Photography Business
Consistency in Portrait Marketing
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Posted 02/29/2024
Consistent messaging in today’s marketplace is more important than ever before. Join Sony Artisan of Imagery Monica Sigmon for this in-depth look at how what we show, say, and share have an enormous impact on what we sell. 0:00 - Introduction 2:19 - About SigmonTaylor Studios 4:44 - How to Market Yourself as a Photographer 12:29 - Building Your Brand 20:58 - The Values of Authenticity 26:13 - Top 5 Marketing Mistakes 34:45 - 10 Ways to Market Your Portraits 50:10 - Consistency in Everything You Deliver 53:36 - Final Thoughts What did you
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Sony
Photography Business
Marketing Mistakes Every Photographer Needs to Avoid
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Posted 06/08/2023
Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients. 0:00 - Introduction 1:29 - How Coan Got Started 6:17 - Traditional Marketing vs. Modern Marketing 15:06 - Mistake #1: Doing What You Think You SHOULD Do 20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough 23:13 - Mistake #3: Winging It 27:04 - How to Make a
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Photography Business
Learning to See: In Conversation with David Molnar
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Posted 04/18/2023
In this video, celebrity and advertising photographer David Molnar discusses his new book, Learning to See: A Photographer’s Guide from Zero to Your First Paid Gigs. Follow along as Molnar shares insights on gaining confidence, social media, and pricing your work, all in the realm of photography. 0:00 - Introduction 1:26 - How Molnar Got Started in Photography 7:00 - Gaining Confidence 21:27 - Take the Time to Learn the Craft 24:06 - Gaining Experience 27:53 - Being Every Type of Photographer is Not the Best for Jobs 35:53 - Finding your
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Photography Business
5 Must-Know Social Media Tips for Photographers
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Posted 03/01/2023
Portrait photographer Tati Bruening shares strategies that every photographer should know when it comes to marketing their business via social media, on platforms such as Instagram or Tik Tok. 0:00 - Introduction 0:17 - Aspect Ratio 0:38 - Your Audience 1:25 - Content Ideas 2:21 - Foster a Community 3:15 - Posting Frequency 3:39 - Final Thoughts
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Portrait Photography
Photography Business
Social Media Photography
In Conversation with Mike Colón
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Posted 02/23/2023
Photographers are constantly searching for ways to improve their workflow while maintaining creative control of their vision. Join Sony Artisan of Imagery Mike Colón as he talks about what can be outsourced, how to produce consistent content, and how to stay confident.  0:00 - Introduction 1:12 - What is Colón’s Creative Process? 11:50 - Trying to Be Confident While Feeling the Pressure 25:58 - Outsourcing and Marketing Yourself 34:45 - Selecting and Posting Content 38:04 - Being Confident and Owning Your Style 45:12 - Processing Photos
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Portrait Photography
Marketing
Photography Business
Tools for a Successful Portrait Business: Part 4
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Posted 01/12/2023
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in this final part of the series as they discuss how to close sales. They also share tips on the selection appointments with your clients. Check out the other parts of the series: Part 1 Part 2
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Portrait Photography
Photography Business
Tools for a Successful Portrait Business: Part 3
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Posted 01/03/2023
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 3 of this series as they talk about how to build and keep relationships with your clients. 0:00 - Introduction 3:23 - Creating a Relationship with Your Clients 9:34 - Tying in Your Brand with the Client Relationships 16:44 - Creating Client Relationships Without a Physical Studio/Office Space 24:14 - Let Your Clients Be Seen and Heard 28:50 - Asking Your Clients the Right Questions 31:08 - It's About the Client Experience and How They Feel 33:30 -
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Portrait Photography
Photography Business
Tools for a Successful Portrait Business: Part 2
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Posted 12/22/2022
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 2 of “Tools for a Successful Portrait Business” as they discuss their styles and give tips on how to refine your own style. 0:00 - Introduction 2:13 - Message from Tim and Bev Walden 11:54 – The Waldens’ work 15:03 – Evans’ Style 20:51 - How to Define Your Style 29:01 – Evans’ Work 34:27 - Influence vs. Copy 37:44 – Sigmon’s Style and Work 42:25 – Taylor’s Style and Work 58:49: - Step Back and View the Work as a Whole 1:02:46 - Final Thoughts Check out
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Portrait Photography
Photography Business
Get Your Photography Portfolio Noticed by the World
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Posted 12/03/2022
No matter where you are in your photography career, getting your work noticed and gaining new clients is always a struggle. Commercial and portrait photographer João Carlos discusses his “12 Steps to Get Business,” with topics such as: finding and auditioning for exhibits, submitting your work for awards and recognition, setting up an eStore to merchandise your portfolio, using social media to market yourself, and streamlining your workflow with data storage solutions. 0:00 - Introduction 2:20 - 12 Steps to Get Business 54:14 - Gear List 1:13
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Photography Business
Tools for a Successful Portrait Business: Part 1
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Posted 12/01/2022
Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans as they share their insight and vast knowledge of the industry to provide portrait photographers with the necessary tools to build a successful business. In this first session they discuss branding. 0:00 - Introduction 5:25 - Discover Your Brand 23:42 - Market Location 27:03 - Expand Your Offerings and Find What Your Passion 33:34 - How to Make Your Brand Stand Out 38:53 - Running a Business from your Home or on the Road 46:00 - How to Transition to Different
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Portrait Photography
Photography Business
5 Ways to Market Your Photography Business Better
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Posted 09/20/2022
Sandra Coan believes in utilizing social media as a marketing tool, but not as a way to sell to your current and potential clients. In this B&H Online video, she helps you understand how successful marketing works, how to serve your clients with content, where else to market besides social media, and she suggests other ideas, as well. 0:00 - Introduction 0:17 - Tip 1 0:56 - Tip 2 1:40 - Tip 3 2:39 - Tip 4 3:18 - Tip 5 4:20 - Final Thoughts
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Photography Business

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