Hex
In 1989, a flashy young tennis star named Andre Agassi began marketing cameras under the slogan: “Image is everything.” While Agassi’s now-iconic Canon Rebel campaign helped make a generation of weekend warriors look like savvy professionals, there is one aspect of the industry that his motto has yet to influence: camera bags. Seriously. Why is it so hard to find a functional camera bag that doesn’t look or feel terrible?
It seems like every other week a different startup releases a gorgeous bag that falls apart after a few months of use