Building on their long-established legacy of compact cameras, Panasonic continues to deliver exceptional imaging tools for creators on the move with the new ZS300. Designed to make photography and content creation simple yet versatile, this new camera packs quite the punch and delivers an exciting array of features.
At the heart of this camera sits a 20.1MP 1-type BSI CMOS sensor. This not only offers stunning detail when shooting stills, but also 4K resolution when recording video. Additionally, the larger sensor size delivers greater overall image quality while also providing reliable low-light performance. However, we can’t achieve that level of quality if we’re cropping heavily. Luckily, we don’t have to.
Front and center sits the Leica DC Vario-Elmar lens, delivering exceptional optical quality throughout its zoom range and giving that 1-type sensor some crisp detail to record. Whether shooting scenic landscapes in the mountains or tight shots in a concert hall, you’ll have the necessary reach to capture the content you desire with a versatile 15x optical zoom. This level of zoom translates to a 24-360mm effective range when shooting in the standard 3:2 aspect ratio. Note that the effective zoom will vary as aspect ratios change or when shooting video with optical stabilization (O.I.S.) activated.

Internally, there are plenty of specifications to be impressed by. Aside from 4K video recording is the return of 4K Photo Mode, a staple of the Lumix lineup. Record up to 30 fps to capture fast moving subjects and pull the perfect moment later as a still image. When considering the zoom, the ZS300 turns out to be well suited for sports and action as well.
Autofocus capabilities continue to excel, with face/eye detection plus tracking available across the entire focusing area. Each point can be touch activated using the fixed 3.0” rear touchscreen LCD Monitor as well for even greater versatility in the field. Using AF Macro focus, users can achieve a minimum focus distance as close as 1.18 inches at the zooms wide end.

For even greater creative control, users will have 22 filter effects when shooting still images such as Expressive, Retro, Dynamic Monochrome, and many more. As you experiment with these settings, quickly send your favorites to your phone via the Panasonic Image App, which allows users to pair their camera via a Bluetooth connection and send images and videos over Wi-Fi.

If you’re looking for a versatile yet travel-friendly camera, look no further than the new Lumix ZS300. Whether you’re looking to capture beautiful vistas, tight portraits, or distant subjects, this is the camera for you. To learn more about the Lumix ZS300, check out the detailed product page.
