Samsung Announces New OLED and Frame Pro TV Options

New for 2026, Samsung has announced their updated lineup of premium TVs, with new OLED models, as well as the upgraded ultimate art TV, The Frame Pro Mini-Led. These new models feature the latest version of Samsung Vision AI and One UI Tizen OS for simple smart functionality, ease of use, and optimization across all settings. Additionally, the following TVs all include Pantone Validated Color accuracy, and DLG240 Hz technology for higher frame rate capability. Whether you’re a cinema enthusiast, elite gamer, art lover, or all three, Samsung’s new TVs have you covered.

LS03HW The Frame Pro

The Frame TV models are all about style. This is the perfect TV for people who don’t want to look at a TV when it’s not in use, thanks to its customizable, illusion-like picture frame bezel, curated selection of artworks, and the included Slim Fit Wall Mount.

The LS03HW offers an enhanced visual experience using a Neo QLED 4K mini-LED panel with precision lighting control. This panel employs Samsung’s new glare-free technology to minimize reflections and make artwork appear more realistic. Samsung’s powerful NQ4 AI Gen3 Processor optimizes content in real time, and Motion Xcelerator 144 Hz allows for smooth motion.

Central to The Frame concept is access to Samsung’s ever-expanding Art Store, offering subscribers access to more than 5,000 works from over 800 artists, including exclusive collections from the likes of Art Basel, MoMA, Art Institute of Chicago, Keith Haring, and many more. To complete the picture frame aesthetic, the LS03HW offers new optional bezel colors that include Modern Brown, Modern Teak, Modern White, and Sand Gold Metal.

To really sell that illusion of a hanging work of art, The Frame Pro now includes Samsung’s Wireless One Connect Box which houses all audio and video connections, so all you need to connect to the TV is power. Furthermore, the included Slim Fit Wall Mount makes for easy installation that appears flush with the wall. The LS03HW will be available in 55” to 85” sizes.

S90H OLED TV

By now, we all know when you’re looking for true vibrant color and the deepest blacks, nothing beats OLED, and the S90H delivers. Brighter than previous models and now with Samsung’s glare-free screen technology, that enhanced color performance is no longer limited to dark rooms and nighttime viewing.

Like The Frame Pro, the S90H features Samsung’s newest NQ4 AI Gen3 4K processor for upscaled picture and sound that is optimized for your content and space. It also includes Samsung’s Ultimate Gaming Pack with Motion Xcelerator 165Hz for ultra-smooth motion, along with NVIDIA G-SYNC compatibility, and FreeSync Premium Pro to minimize stutter and screen tearing. With a slim design and 40W 2.1-channel speaker system, the S90H is a great all-around solution for all users in sizes ranging from 42” to 83”.

S85H OLED TV

The entry level into OLED for Samsung this year, the S85H offers the same smart features and reliability as the options above while providing a more competitive price point with the previous NQA AI Gen2 processor. It utilizes a glossy screen that maintains maximum contrast but may suffer from reflections and glare in bright rooms.

While not top-tier, this model provides high performance with Motion Xcelerator 120 Hz, NVIDIA G-SYNC, or AMD FreeSync Premium for low latency. With screen sizes from 48” to 83”, the S85H is a well-suited option for movie lovers watching in light-controlled environments.

For more information about the new Samsung TVs, including additional features, specs, and highlights, be sure to check out the detailed product pages in the links above.