medium format
Art is hard. Even successful fine-art photographers with an organically evolving aesthetic and a robust client group know that gallery sales blended with advertising work is a tenuous business model. Why do it? Why deal with overpriced studios, finicky advertisers, and editorial assignments whose ROI seems to diminish annually? Without teaching gigs or day jobs, many successful art photographers are a few assignments not gotten or an exhibition that doesn’t sell out away from a career change.
Long awaited and highly anticipated, Leica has, at last, formally announced the S3 Medium Format DSLR camera. Originally unveiled at Photokina 2018, this camera has been on the minds of medium format traditionalists for a while. Bucking the trend of new medium format cameras going the mirrorless route, Leica is sticking with the tried-and-true DSLR design, and keeping compatibility with its lineup of excellent S-System lenses. Bringing the system
Kodak announced Ektachrome E100's triumphant return to production a few years ago, and, for the past couple of years, the film has been available for 35mm and Super 8 shooters. Finally, at the end of 2019,
With medium format shedding many of its niche associations and becoming a more viable and mainstream format, now might just be the time to begin incorporating this larger format into your working repertoire. When film was still king among working photographers, medium format cameras, particularly 645, was seen as an ideal balance between image quality, weight, speed, and number of frames per roll. Once the shift to digital occurred, weight and speed became the primary differentiators in which cameras and systems were being considered for the
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In this video, Fuji’s Justin Stailey sits down with photographer David Flores for a one-on-one introduction to the brand new Fuji GFX 50S.
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Introducing the world’s first mirrorless medium format camera, the Hasselblad X1D-50C. Building on Hasselblad’s legacy and expertise in medium format cameras, the X1C takes the same sensor and features of a traditional medium format camera, and puts