Photography Business

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Consistent messaging in today’s marketplace is more important than ever before. Join Sony Artisan of Imagery Monica Sigmon for this in-depth look at how what we show, say, and share have an enormous impact on what we sell. 0:00 - Introduction 2:19 - About SigmonTaylor Studios 4:44 - How to Market Yourself as a Photographer 12:29 - Building Your Brand 20:58 - The Values of Authenticity 26:13 - Top 5 Marketing Mistakes 34:45 - 10 Ways to Market Your Portraits 50:10 - Consistency in Everything You Deliver 53:36 - Final Thoughts What did you think
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Do you have questions about establishing your photography business and legally protecting yourself and your images? From setting up a business entity to drafting client contracts to key terms in a model release, we cover these points and much, much more, during an in-depth discussion with intellectual property attorney Rachel Brenke. Listen in and learn about the value of contracts as the center point in any sort of business transaction. You’ll also discover how the legal tripod of a business entity, attorney-drafted contracts, and liability
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Sandra Coan explains some of the common marketing mistakes photographers make and how to avoid them. After watching this B&H video, you’ll have the basics for understanding how to craft a compelling marketing strategy that speaks directly to your ideal clients. 0:00 - Introduction 1:29 - How Coan Got Started 6:17 - Traditional Marketing vs. Modern Marketing 15:06 - Mistake #1: Doing What You Think You SHOULD Do 20:27 - Mistake #2: Thinking that Being Good at Photography Is Enough 23:13 - Mistake #3: Winging It 27:04 - How to Make a
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Family portraits have come a long way since the heyday of department-store setups. In this episode of the B&H Photography Podcast, we examine business and creative factors at work in this constantly evolving field, recorded on location at B&H’s 2023 Depth of Field Conference. Listen in for fresh insights on family portraiture from two specialists serving very different market segments. Above photograph © Monica Sigmon, Sigmon Taylor Photography
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In this video, celebrity and advertising photographer David Molnar discusses his new book, Learning to See: A Photographer’s Guide from Zero to Your First Paid Gigs. Follow along as Molnar shares insights on gaining confidence, social media, and pricing your work, all in the realm of photography. 0:00 - Introduction 1:26 - How Molnar Got Started in Photography 7:00 - Gaining Confidence 21:27 - Take the Time to Learn the Craft 24:06 - Gaining Experience 27:53 - Being Every Type of Photographer is Not the Best for Jobs 35:53 - Finding your
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Portrait photographer Tati Bruening shares strategies that every photographer should know when it comes to marketing their business via social media, on platforms such as Instagram or Tik Tok. 0:00 - Introduction 0:17 - Aspect Ratio 0:38 - Your Audience 1:25 - Content Ideas 2:21 - Foster a Community 3:15 - Posting Frequency 3:39 - Final Thoughts
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Photographers are constantly searching for ways to improve their workflow while maintaining creative control of their vision. Join Sony Artisan of Imagery Mike Colón as he talks about what can be outsourced, how to produce consistent content, and how to stay confident.  0:00 - Introduction 1:12 - What is Colón’s Creative Process? 11:50 - Trying to Be Confident While Feeling the Pressure 25:58 - Outsourcing and Marketing Yourself 34:45 - Selecting and Posting Content 38:04 - Being Confident and Owning Your Style 45:12 - Processing Photos 53:38
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Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in this final part of the series as they discuss how to close sales. They also share tips on the selection appointments with your clients. Check out the other parts of the series:Part 1Part 2
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Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans in Part 2 of “Tools for a Successful Portrait Business” as they discuss their styles and give tips on how to refine your own style. 0:00 - Introduction 2:13 - Message from Tim and Bev Walden 11:54 – The Waldens’ work 15:03 – Evans’ Style 20:51 - How to Define Your Style 29:01 – Evans’ Work 34:27 - Influence vs. Copy 37:44 – Sigmon’s Style and Work 42:25 – Taylor’s Style and Work 58:49: - Step Back and View the Work as a Whole 1:02:46 - Final Thoughts Check out
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Join Michael Taylor, Sony Artisan Monica Sigmon, Tim and Bev Walden, and Rod Evans as they share their insight and vast knowledge of the industry to provide portrait photographers with the necessary tools to build a successful business. In this first session they discuss branding. 0:00 - Introduction 5:25 - Discover Your Brand 23:42 - Market Location 27:03 - Expand Your Offerings and Find What Your Passion 33:34 - How to Make Your Brand Stand Out 38:53 - Running a Business from your Home or on the Road 46:00 - How to Transition to Different
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No matter where you are in your photography career, getting your work noticed and gaining new clients is always a struggle. Commercial and portrait photographer João Carlos discusses his “12 Steps to Get Business,” with topics such as: finding and auditioning for exhibits, submitting your work for awards and recognition, setting up an eStore to merchandise your portfolio, using social media to market yourself, and streamlining your workflow with data storage solutions. 0:00 - Introduction 2:20 - 12 Steps to Get Business 54:14 - Gear List 1:13:
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Sandra Coan believes in utilizing social media as a marketing tool, but not as a way to sell to your current and potential clients. In this B&H Online video, she helps you understand how successful marketing works, how to serve your clients with content, where else to market besides social media, and she suggests other ideas, as well. 0:00 - Introduction 0:17 - Tip 1 0:56 - Tip 2 1:40 - Tip 3 2:39 - Tip 4 3:18 - Tip 5 4:20 - Final Thoughts
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Artist Pete Eckert began to lose his sight at age twenty-seven. That’s also the time he began to study photography. In a few years, Eckert would be completely blind, but his photography practice continued, and numerous exhibitions and high-profile assignments later, he is still creating unique and personal images―and we are fortunate to welcome him to the B&H Photography Podcast
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In case you haven’t heard, NFTs have been making money for photographers and, for some of them, a lot of money. This is the kind of thing that generally piques people’s interest, especially in an industry such as photography, where it is hard to make money. In late 2021, when several photographers and former guests of the B&H Photography Podcast began to find success in selling their work as NFTs, I concluded that this was something worth
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Magi Fisher shares her insights on how to deal with some of the business aspects of a photography business. Her unique perspective will give you peace of mind when setting up contracts, insurance, trademarks, and more. Do you run the business side of things in your photo business? Share your experiences in the Comments section.