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by Rachel Leathe · Posted
As the line between professional photography and videography continues to blur, one company has chosen to cater to this emerging class of hybrid shooters.
Sony released its first full-frame, interchangeable-lens cameras, the Alpha a7 and a7R, in 2013. With the release of these twin cameras, the company unknowingly embarked on what would end up being a five-year monopoly of the mirrorless camera market. Although not the very first mirrorless cameras of their kind, the a7 and a7R were immediately disruptive due to their revolutionary
by Todd Vorenkamp · Posted
Photographers and filmmakers of the past used to break out homemade tricks—some innovative and fun—when trying to achieve special effects to make their images stand out from the crowd. Many of us have heard of the technique of smearing petroleum jelly on a lens filter for soft-focus effects. Today, one company—Lensbaby—has brought professional-grade optical tools to the world of creative photography and videography, allowing users to create