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New Sony Announcement 2026
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Top Seller
New Release
Sony a7R VI Mirrorless Camera
BH # SOA7R6 MFR # ILCE-7RM6/B
Key Features
- 66.8MP FF Stacked Exmor RS BSI Sensor
- 30 fps Shooting with AF/AE & Pre-Capture
- AI-Based Real-time Recognition AF+
- 8K 30/4K 120 10-Bit Video + Dual Gain
Available in other Styles, Configurations & Kits
Top Seller
New Release
Sony FE 100-400mm f/4.5 GM OSS Lens (Sony E)
BH # SO10040045GM MFR # SEL100400MC
Key Features
- Full-Frame | Constant f/4.5 Max Aperture
- Portable, Reliable Super-Telephoto Zoom
- Four XD Linear AF Motors, Floating Focus
- Internal Zoom and Internal Focus Design
New Release
Sony BC-SAD1 Battery Charger
BH # SOBCSAD1 MFR # BCSAD1
Key Features
- For NP-SA100 Batteries
- Charge Two Batteries in 115 Minutes
- USB-C Input Port
- LED Status Indicators
New Release
Sony a7R VI Mirrorless Camera with 100-400mm f/4.5 Lens Kit
BH # SOA7R6100400
Key Features
- 66.8MP FF Stacked Exmor RS BSI Sensor
- 30 fps Shooting with AF/AE & Pre-Capture
- AI-Based Real-time Recognition AF+
- 8K 30/4K 120 10-Bit Video + Dual Gain
Top Seller
New Release
Sony VG-C6 Vertical Grip
BH # SOVGC6 MFR # VGC6
Key Features
- For Sony a7R VI Camera
- Holds One or Two NP-SA100 Batteries
- Supports Parallel Power Supply
- Extended Grip for Vertical Shooting
Top Seller
New Release
Sony XLR-A4 XLR Adapter
BH # SOXLRA4 MFR # XLRA4
Key Features
- For a7R VI & a7 V Cameras
- Supports 96 kHz Sampling & 32-Bit Float
- 2 x Combo XLR-1/4", 1 x 3.5mm Mic Inputs
- Dual ADCs and Four-Channel Input