Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

B&H # SOA73K MFR # ILCE7M3K/B
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Product Highlights

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • FE 28-70mm f/3.5-5.6 OSS Lens
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Style: With 28-70mm Lens

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Sony A7 III overview

  • 1Description

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
Fast Hybrid AF System
An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
5-Axis SteadyShot INSIDE Image Stabilization
Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
UHD 4K Video Recording in XAVC S Format
Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Body Design and Built-In Wi-Fi/Bluetooth
  • An XGA OLED Tru-Finder EVF is featured, and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.
FE 28-70mm f/3.5-5.6 OSS Lens
Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake and a weather-sealed design permits working in inclement conditions.
Other Camera Features
  • A Ratings function lets you assign star values, from 1-5, to images in-camera for faster editing and sorting at home during post-production.
  • An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
  • Highlight and Average metering modes helps avoid blown-out highlights and provide stable auto-exposure, respectively.
  • Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
  • Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
  • Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).
UPC: 027242910775

Sony A7 III specs

Imaging
Lens Mount Sony E-Mount
Camera Format Full-Frame
Pixels Actual: 25.3 Megapixel
Effective: 24.2 Megapixel
Max Resolution 24 MP: 6000 x 4000
Aspect Ratio 3:2, 16:9
Sensor Type / Size CMOS, 35.6 x 23.8 mm
File Formats Still Images: JPEG, RAW
Movies: AVCHD Ver. 2.0, MPEG-4 AVC/H.264, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
Bit Depth 14-Bit
Dust Reduction System Yes
Memory Card Type SD
SDHC
SDXC
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
Image Stabilization Sensor-Shift, 5-Way
AV Recording
Video Recording Yes, NTSC/PAL
Video Format 3840 x 2160p at 23.98/25/29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98/25/29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100/120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98/25/29.97/50/59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50/59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25/29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50/59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50/59.94 fps (17 Mb/s AVCHD via H.264)
Aspect Ratio 16:9
Video Clip Length Up to 29 Min
Audio Recording Built-In Mic: With Video (Stereo)
Optional External Mic: With Video (Stereo)
Focus Control
Focus Type Autofocus
Focus Mode Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-servo AF (S)
Autofocus Points Phase Detection: 693
Contrast Detection: 425
Viewfinder/Display
Viewfinder Type Electronic
Viewfinder Size 0.5"
Viewfinder Pixel Count 2,359,000
Viewfinder Eye Point 23.00 mm
Viewfinder Coverage 100%
Viewfinder Magnification Approx. 0.78x
Diopter Adjustment -4 to +3 m
Display Screen 3" Rear Touchscreen Tilting LCD (921,600)
Screen Coverage 100%
Exposure Control
ISO Sensitivity Auto, 100-51200 (Extended Mode: 50-204800)
Shutter 30 - 1/8000 Second , Bulb Mode
Remote Control RM-VPR1, VCT-XPR10, VCT-VPR1, RM-SPR1, RMT-VP1K (Optional)
Metering Method Center-Weighted Average Metering, Multi-Zone Metering, Spot Metering, Highlight Weighted
Exposure Modes Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority
Metering Range: EV -3.0 - EV 20.0
Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV Steps)
White Balance Modes Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Buffer/Continuous Shooting Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
Flash
Flash Modes Auto
Fill-In
Hi-Speed Sync
Off
Rear Sync
Red-Eye Reduction
Slow Sync
Wireless
Built-in Flash No
Max Sync Speed 1 / 250 Second
Flash Compensation -3 EV to +3 EV (in 1/3 or 1/2 EV steps)
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Performance
Self Timer 10 Seconds, 5 Seconds, 2 Seconds
Connectivity 1/8" Headphone, 1/8" Microphone, HDMI D (Micro), USB 2.0 Micro-B, USB 3.0, USB Type-C
Wi-Fi Capable Yes
Poweruqzvevebduwvw
Battery 1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack, 7.2 VDC, 2280 mAh
Operating/Storage Temperature Operating
32 to 104°F (0 to 40°C)
Physical
Dimensions (W x H x D) 5.0 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm
Weight 1.43 lb / 650 g
Kit Lens
Focal Length 28 - 70mm
Aperture Maximum: f/3.5 - 5.6
Minimum: f/22 - 36
Angle of View 75° - 34°
Minimum Focus Distance 11.81" (30 cm)
Magnification 0.19x
Maximum Reproduction Ratio 1:5.26
Optical Design 9 Elements in 8 Groups
Diaphragm Blades 7, Rounded
Autofocus Yes
Image Stabilization Yes
Filter Thread Front: 55 mm
Dimensions (DxL) Approx. 2.85 x 3.27" (72.5 x 83 mm)
Weight 10.41 oz (295 g)
Packaging Info
Package Weight 3.2 lb
Box Dimensions (LxWxH) 9.5 x 6.0 x 5.5"

Sony A7 III reviews

Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens is rated 5.0 out of 5 by 17.
Rated 5 out of 5 by from GREAT CAMERA for the Price Point - Decent Lens. First, TO THE ONE STAR REVIEWS: we are rating the CAMERA not the company. Yes it doesn't come with a battery charger. They could add $90 to the price and add one, or let you choose your own. B&H has some great alternate battery charges. The camera is a very nice for the price point and is especially great if you only have one camera for both still and video. The Sony stock 3.5-5.6/28-70mm lens is obviously not the quality of a G Master, but is a great starter lens for those of us on a budget. The lens will handle most shots well except at a very low light level where a 2.8 would be much better. If you've been holding out going mirrorless, I would suggest that the time is now to jump in with this Sony a7 III.
Date published: 2018-04-24
Rated 5 out of 5 by from Impressive! I have had my a7III for just over a week.� The files are very good.� I bought this camera with the Sony 28-70kit lens, which I find very good. I also purchased the Sigma MC 11 adapter, and it works very well with my Canon 17-40, 85 1.8, 24-105. and both of my Tamron 2.8 zooms, 24-70, and 70-200.� I have only tested the normal zone focus using back button to lock in focus.� I found the focus quite fast and on par with my kit Sony lens.� I kind of think that eye-focus will work as well, but haven't tested.� Also dedicated a custom button to the APSC 35mm control, and it gives me an instant 1.5 zoom on my full frame lens.
Date published: 2018-04-23
Rated 5 out of 5 by from BEST first full frame camera I upgraded from a Canon SL1 and man it is a huge upgrade. Bumping ISO up to 2000 will give you even amazing images with very little noise. The 28-70mm lens exceeded my expectations. It performs really well and cant beat it at $200 for an add on. I can see myself using this lens often, only thing to note is it does not have a wide aperture, so isn't great for bokeh but still does real good. 100% would recommend
Date published: 2018-04-24
Rated 5 out of 5 by from Much better than expected I upgraded from the a7S and this camera has far-surpassed my lofty expectations. In fact, I'd say it is even better than the online reviewers claim. IQ is great, DR is off the charts, as is the low-light. The addition of 2 card slots and the thumb-stick are nice, but not game-changers for me.� If I had to pick out the things I dislike, I'd say that the auto EVF� sensor is still way too sensitive, and they still haven't added the fully-articulated screen design from the a99 and the a77 cameras. Pretty minor concessions for the images you get at this price-point.
Date published: 2018-04-24
Rated 5 out of 5 by from Christmas everyday This camera is awesome. 693 detection is incredible, built well feels great in your hand. I was excited to pre-order this and got it before release date from B&H photo. B&H Photo is always been an awesome company to get your stuff from always reliable with great customer service. I look forward to shooting with this camera this weekend with a variety of Sony Auto lenses. I don't think you can go wrong with this camera it's a great beginning and professional camera the same time it does take a little bit time to figure out all the menus but that's life. One of the best cameras this year out
Date published: 2018-04-23
Rated 5 out of 5 by from It has been two weeks A little bit of a background first. �I am an amateur photographer who does no video and has owned a FF Canon DSLR for the past 10 years and was looking for a replacement body. �Before the purchase of the Sony A73, my stable of lenses included: Canon 70-200 f/2.8L non-IS Canon 50mm f/1.4 Canon 24-105mm f/4.0 IS Canon Macro 100mm f/2.8 II IS Canon 17-40mm f/4.0L USM I started by looking at the Canon DSLR's (FF) and then I heard about the release of the Sony A73. �Researched it a bit. �Also looked at possibly using either the Sigma MC-11 or Metabones adaptor with my Canon lenses. Finally decided to place an order for the Sony camera kit. The camera and the kit lens arrived during the first batch of shipments from B&H, about two weeks ago. �I have been using the camera and have tested it with most of my Canon lenses in addition to the kit lens and the Sony 85mm f/2.8 which I purchased recently (it was on sale). The camera has been performing superbly. �The images I have taken have come out nice and sharp (love the viewfinder/back screen). �The capabilities of this camera easily exceed the abilities of this amateur photographer. �The menu system could have been overwhelming, but I prepared well by watching many videos online (while waiting for the camera to ship/arrive) describing the menu and helping with the most critical settings. �When the camera arrived, it felt like I already knew it. �After configuring the custom keys, the function key, and the personalized menu screens, the camera became very intuitive and easy to use. � The back screen and the EVF have made taking pictures a lot easier. �You look at either prior to taking the picture and you know what the image will be. �Now all I have to do is get rid of the nasty habit of chimping after every image. �A high class problem. :) I found the kit lens to be very sharp, specially during eye focus mode. �I have read some folks not liking the kit lens, so maybe I got a good copy or they are better photographers than me. �My other current Sony lens, the 85mm f/2.8, is very, very nice. �You just have to read the reviews for it to realize it is very good value for the money. The big question for me from the beginning was how well will this camera play with my Canon lenses. �Part of my order included the Metabones V adaptor (which arrived with the latest firmware already installed, v57). �With the exception of the 17-40 (which I have not tested), all the lenses are working well with the camera. � In the spirit of transparency, not all options are available in the Sony camera when using the Canon lenses, but I have yet to set up a shot thinking "darn, I wish I could use this _______ (fill in the blank), but I can't because I am using a Canon lens." �It should be noted that the Metabones can be used in two modes which are the "Green Mode" and the "Advanced Mode". �I say this because most of my Canons work better under the Green Mode with the exception of the 100mm Macro, which works better in Advanced Mode. �Also, many sales reps (including B&H) are un-aware of the Metabones' two modes. In conclusion, this camera has so far delivered on all the hype it has gotten since the announcement. �It takes great images, the interface is very flexible and configurable, with a few limitations, the Canon lenses work well thanks to the Metabones adaptor. � Hope you find this review useful.
Date published: 2018-04-23
Rated 5 out of 5 by from Love It I’ve had the a7 III for a couple of weeks now, and I love it. It feels good in my hands, and the quality of the construction of the body is indisputable. One of the many features that I love is touchscreen focus tracking. For video shoot, it is a must have. I recently shoot some sports action stills to test the 10 FPS claim and was extremely please with the results of the photos. In fact, I reordered the shoots and stitched them together and the result is a very interesting 10 FPS movie. The 4K video quality is excellent, and have two Sony’s extended-life batteries makes the experience more enjoyable. I no longer have to worry about have to swap batteries after an hour or so. Before purchasing this camera, I considered the 5D Mark V, Nikon 850, and the Panasonic GH5 Series. I am glad I waited. Thank you Sony for making such a great camera available at an affordable price. Did I mention, it came with a decent lens (28-70) for 2198? Great buy.
Date published: 2018-04-24
Rated 5 out of 5 by from Low light monster Amazing photo and video quality. I switched from Canon crop to Sony full frame. This camera is fast in any lighting situation. I love the look and feel of this camera. The size is small which makes you not look like you're carrying an expensive piece of equipment. Way to go Sony, you won me over. Mirrorless is the way to go.
Date published: 2018-04-24
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