First Light Video DVD: How Ratings Work - Audience Feedback Systems

First Light Video DVD: How Ratings Work - Audience Feedback Systems

First Light Video DVD: How Ratings Work - Audience Feedback Systems

B&H # FIHRWAFS MFR # F2604DVD
First Light Video DVD: How Ratings Work - Audience Feedback Systems

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  • 1Description

How Ratings Work - Audience Feedback Systems - "It all comes down to numbers". Nowhere are these words truer than in the media ratings game. In this video, you will learn how it all works - radio, TV and intranet.

Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, Arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

Table of Contents
  • 1Description
Subject Writing, Acting, TV & Movie Making
Author Not Specified by Publisher
Edition First
Hard/Soft Cover DVD
Pages 30 minutes
Dimensions DVD
Illustrations Yes
ISBN Number Product #: F2604DVD
Publisher First Light Video
Date Published 2009
Packaging Info
Package Weight 0.24 lb
Box Dimensions (LxWxH) 7.0 x 5.0 x 0.5"

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