First Light Video DVD: How Ratings Work - Audience Feedback Systems

First Light Video DVD: How Ratings Work - Audience Feedback Systems

First Light Video DVD: How Ratings Work - Audience Feedback Systems

B&H # FIHRWAFS MFR # F2604DVD
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First Light Video F2604DVD overview

  • 1Description

How Ratings Work - Audience Feedback Systems - "It all comes down to numbers". Nowhere are these words truer than in the media ratings game. In this video, you will learn how it all works - radio, TV and intranet.

Topics covered in the program include: early rating systems, Nielsen - equipment, methodology, reports, adapting to industry changes, Arbitron, other ratings services, measurement calculation, how ratings are used, audience and other forms of feedback, financial issues and the future with the Internet.

UPC: 709629026049
Table of Contents
  • 1Description

First Light Video F2604DVD specs

Subject Writing, Acting, TV & Movie Making
Author Not Specified by Publisher
Edition First
Hard/Soft Cover DVD
Pages 30 minutes
Dimensions DVD
Illustrations Yes
ISBN Number Product #: F2604DVD
Publisher First Light Video
Date Published 2009
Packaging Infoxfwcqbcxfszbvwcsbarucevrwbsaaxq
Package Weight 0.24 lb
Box Dimensions (LxWxH) 7.0 x 5.0 x 0.5"

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