Focal Press Book: Motion Graphic Design: Applied History and Aesthetics (3rd Edition)

Focal Press Book: Motion Graphic Design: Applied History and Aesthetics (3rd Edition)

Focal Press Book: Motion Graphic Design: Applied History and Aesthetics (3rd Edition)

B&H # FOMGD3ED MFR # 9780240821139
Focal Press Book: Motion Graphic Design: Applied History and Aesthetics (3rd Edition)


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Product Highlights

  • Author: Jon Krasner
  • Paperback: 448 Pages
  • Publisher: Focal Press
  • Published: April 2013

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Focal Press 9780240821139 overview

  • 1Description

The third edition of the softcover book Motion Graphic Design: Applied History and Aesthetics from Focal Press was written by Jon Krasner and provides a historical and critical overview of how the language of traditional graphic design is combined with the dynamic visual language of cinema in film, television, and interactive media. It features works from highly acclaimed animators and motion graphics studios from across the globe.

Author: Jon Krasner is a Professor of Graphic Design at Fitchburg State University. Holding an M.F.A. in painting from Pratt Institute and an M.F.A. in graphic design from Boston University, he has been able to synthesize the disciplines of painting, print, animation, and music composition. Professor Krasner brings a unique perspective to the classroom that emphasizes experimentation, aesthetic sensitivity, and critical reasoning. As a practicing artist and professional graphic designer, his multi-disciplinary work has been exhibited nationwide.

• Thorough analysis of motion graphics designed for websites, informational kiosks, desktop and mobile touchscreen applications, DVD menus, and games

• Inspiring examples of how motion graphics continue to shape our visual landscape by transforming interior and exterior spaces into more engaging, immersive environments

• Coverage of conventional frame-by-frame animation techniques including stop-motion, cutout, and freehand by contemporary animators and motion design studios

• Instruction in how to create continuity or discontinuity and maintain the interest of viewers with frame mobility and rhythmic editing

• Discussion of pictorial and sequential aspects of motion graphics compositions and how they are choreographed to enhance messages and enrich stories

• A companion DVD featuring new professional and student work from around the globe, as well as figures from the textbook

Table of Contents

  1. A Brief History of Motion Graphics
  2. Motion Graphics in Film
  3. Motion Graphics in Television
  4. Motion Graphics in Interactive Media
  5. Motion Graphics in Public Spaces
  6. Motion Literacy
  7. Kinetic Images & Typography
  8. The Pictorial Composition
  9. The Sequential Composition
  10. Conceptualization
  11. Animation Processes
  12. Motion Graphics Compositing
  13. Motion Graphics Sequencing


Table of Contents
  • 1Description

Focal Press 9780240821139 specs

Subject Motion Graphic Design
Edition 3rd
Author Jon Krasner
Format Paperback
Number of Pages 448
ISBN Number 9780240821139
Date Published April 2013
Publisher Focal Press
Packaging Info
Package Weight 3.25 lb
Box Dimensions (LxWxH) 9.1 x 7.4 x 0.8"

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