Axis Communications Demographic Identifier Analytics Software E-License

Axis Communications Demographic Identifier Analytics Software E-License

Axis Communications Demographic Identifier Analytics Software E-License

B&H # AX01147041 MFR # 01147-041
Electronic Download
Emailed within 3-7 business days

This item is noncancelable and nonreturnable.

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You Pay: $459.00

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  • 1Description
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AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis. The result is information you can use to make targeted marketing and merchandising decisions.
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.

Key Features
  • Customer's gender and age
  • Targeted marketing
  • Targeted merchandising
  • Targeted in-store experience
Customer's gender and age
AXIS Demographic Identifier determines the gender of your customers and their approximate age range by detecting and analyzing the faces of store visitors on a running basis. The result is information you can use to make targeted marketing and merchandising decisions.
Targeted marketing
AXIS Demographic Identifier lets you compare gender and age statistics across store locations and times of day. It allows you to target marketing efforts at the demographic segments likely to visit in certain areas and at certain times of day. For example, you can change advertisements using digital signage that aims at a specific gender or age group at a specific store and time. You can use it to evaluate the success of specific campaigns.
Targeted merchandising
Demographic insights from AXIS Demographic Identifier helps you stock merchandise that appeals to the customers shopping at your stores. When integrated with your point of sale (PoS) system, you can see what kinds of items are of interest to different customer segments. You can use the information to decide, for instance, what to feature on certain days of the week or times of day. The results are likely to be higher sales and happier customers who find what they're looking for - and return again and again.
Targeted in-store experience
You can also use AXIS Demographic Identifier to tailor the in-store experience to demographic segments. Choose music, décor, and so on that your shoppers will find appealing and that encourages purchases.
Table of Contents
  • 1Description
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Category Utilities - monitoring software
Product Type License
Language Chinese (simplified), English, German, French, Italian, Russian, Spanish, Japanese
Localization Argentina, Australia, China, Japan, Korea, Brazil, United Kingdom, United States, Europe
Licensing
License Type 1 license
Details ESD
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