FUJIFILM XF 10 Digital Camera (Black)

FUJIFILM XF 10 Digital Camera (Black)

FUJIFILM XF 10 Digital Camera (Black)

B&H # FUXF10B MFR # 16583224
In Stock

Product Highlights

  • 24.2MP APS-C CMOS Sensor
  • Fujinon 18.5mm f/2.8 Fixed Lens
  • 3" 1040k-Dot LCD Touchscreen
  • Max ISO: 12800 (51200 Extended)
  • 11 Film Simulations, 19 Advanced Filters
  • Bluetooth 4.1
  • 4K and Full HD Video Recording
Show moreShow less

Color: Black

FUJIFILM XF 10 Digital Camera (Black) FUJIFILM XF 10 Digital Camera (Gold)

Not available with current selections

Coinfiguration: Black

Black Gold

Not available with current selections

With Deluxe Kit With Free Accessory Kit

B&H $500 Gift Card Dash

Share for a chance to win a $500 B&H Gift Card!

Share on Twitter

Share a favorite product for chances to win one of eight $500 B&H Gift Cards!
1 new winner announced every Monday starting Nov 5th!
Limit 1 entry per day: Come back every day to increase your chance of winning.

Be sure to mention #BHWishList when you share!

Congrats to our winners so far:

Next winner: Dec 17th

James Z. (Wk 1)

Ralph H. (Wk 2)

Arturo M. (Wk 3)

Rich P. (Wk 4)

Valeria A. (Wk 5)

Official Rules


NO PURCHASE IS NECESSARY TO ENTER OR WIN. The B&H $500.00 Gift Card Dash (the "Sweepstakes") is void where prohibited by law and is sponsored by B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 ("Sponsor"). It is not sponsored or endorsed by Facebook or Twitter in any way.

Entry Period/Methods of Entry. The Sweepstakes will run from on or about October 28, 2018 until on or about December 23, 2018 (the "Entry Period"). Entries received outside the Entry Period are void. Enter the Sweepstakes via either one of the following methods. (1) Share any product found on the B&H website (the "Website") on Facebook or Twitter via the dedicated links contained on the website using the hashtag #BHWishlist; or (2) Mail a postcard (postmarked during the Entry Period) containing your name, address, phone number, and email address, and indicate the subject(s), if any, about which you are interested in receiving future emails from B&H (e.g. photo, video, audio, computers, home theater, portable entertainment ) (optional) to: B&H $500.00 Gift Card Dash Sweepstakes, c/o B&H Foto & Electronics Corp., 440 Ninth Avenue, New York, NY 10001 (either option, an "Entry"). Entries must not, in the sole and absolute discretion of the Sponsor, contain obscene, provocative, defamatory, sexually explicit, or otherwise objectionable or inappropriate content. Entries deemed by Sponsor to be inappropriate will be disqualified. Entries owned by a third party, or the use of any trademarks, service marks, logos, brands, or products owned by a third party are not acceptable for entry into the Sweepstakes. Limit 1 entry per person, per day.

Winner Selection/Prizes/Odds. The B&H Social Team will randomly select a winner from among all eligible entries every Monday during the Entry Period, for a total eight (8) winners (each a "Winner"). Each Winner will receive a B&H Gift Card pre-valued in the amount of $500.00. No cash or other substitutions will be offered. Winner selection is in the sole and absolute discretion of the B&H Social Team. Any taxes are the sole responsibility of the winner. Winners will be notified and receive their prize at the email address associated with the account to which their Entry was posted or the email account provided with a mail-in entry. The odds of winning depend on the number of eligible entries received.

Identity of Winners/Eligible Participants. Winners will be identified by the email account associated with the Facebook or Twitter account from which their Entry was submitted or the email account provided with a mail-in entry. An email account holder shall mean the natural person assigned to such email account by the internet access or online service provider or other organization responsible for assigning email addresses for the domain associated with such email account. Any issues regarding the identity of a Winner shall be resolved by Sponsor in its sole discretion. The Sweepstakes is only open to residents of the United States that are at least eighteen (18) years of age on their entry date and is not open to employees of Sponsor, their immediate family, any person domiciled with such employees, or any affiliates or subsidiaries of Sponsor.

Entry Ownership/Entrant Agreements. Entrants retain full ownership and copyrights to their Submission. However, by entering the Sweepstakes entrants grant Sponsor permission to use their Entries for promotional purposes on their respective social media channels with proper credit. Entrants also agree: (a) to be bound by these Official B&H $500.00 Gift Card Dash Sweepstakes Rules; (b) that any claims related to this Sweepstakes shall be resolved individually without resort to any form of class action and that awards, shall be limited to actual out-of-pocket costs incurred in entering the Sweepstakes, and shall not include incidental or consequential damages or attorneys fees; and (c) that any actual or perceived ambiguities in these rules shall be interpreted by Sponsor in their sole discretion.

Limitation of Liability/Sponsor Modification/Cancellation Rights/ Choice of Law/ Venue/ Winners List. Sponsor is not responsible for incomplete entries or for failure to receive entries due to technical failures or human error of any kind. Winners agree that Sponsor will have no responsibility for losses or damage of any kind resulting from the acceptance, possession, or use of the prizes. Except where prohibited, participation in the Sweepstakes constitutes entrant's consent to the publication of his or her name by Sponsor in any media for commercial or promotional purposes without limitation or further compensation subject to Sponsor's respective Privacy Policies. Sponsor may modify or discontinue the Sweepstakes at any time and may disqualify from the Sweepstakes any person it determines, in its sole discretion, to have attempted to or actually tampered with or otherwise abused any aspect of the Sweepstakes. Entrants agree that in the unlikely event a dispute arises in connection with this Sweepstakes, it will be governed by the laws of the State of New York and heard exclusively in a court of applicable jurisdiction in the County and State of New York irrespective of any choice of law provisions to the contrary. To receive names of the winners by U.S. mail, please mail a self-addressed stamped envelope to: B&H Foto & Electronics Corp., Attn: B&H $500.00 Gift Card Dash Sweepstakes, 440 Ninth Avenue, New York, NY 10001. Any Winners List request must be received by B&H within one (1) year of the date the Sweepstakes is conducted.

Let us know how to reach you if you win!

Privacy 100% guaranteed; email address for contact purposes only


Already have a B&H account? Just log in tomorrow to enter again!

$0 VA Sales Tax Collected on This Item
Add to Wish List Item in Wish List

FUJIFILM XF10 overview

  • 1Description

A pocketable powerhouse, this black XF 10 Digital Camera from Fujifilm features a 24.2MP APS-C CMOS sensor, fast lens, high ISO sensitivity, and video recording capabilities that excel when on the go. Though weighing just 9.88 oz, the XF 10 packs an 18.5mm f/2.8 fixed lens into its body. The bright f/2.8 aperture enables exceptional depth of field control and, when paired with ISO sensitivities that can reach 51200 when boosted, mean the XF 10 excels in low-light situations.

The image sensor can also output detailed 4K video at 15 fps for up to 30 minutes of recording. Full HD 1080p recording is also possible, as is 720p slow-motion video. These photos and videos can be viewed on the 3" 1040k-dot LCD touchscreen that fills the back of the camera.

The XF 10 also features 11 Fujifilm Film Simulations and 19 Advanced Filters, including new "Rich & Fine" and "Monochrome [NIR]," as well as a 1:1 Square Mode, which is a first for Fuji's X-series cameras.

24.2MP APS-C CMOS sensor
The APS-C-sized 24.4MP sensor of this camera outputs photos that are crisper, cleaner, and contain more detail than camera with smaller sensors. It has an ISO range of 200-12800, which can be boosted to 100-51200. The sensor can also output 4K and Full HD video at a variety of frame rates with a maximum continuous recording time of 30 minutes.
Fixed Fujinon 18.5mm f/2.8 Lens
A bright f/2.8 aperture means you have more control over depth of field in addition to better shooting in low light. When paired with the ISO range of the XF 10, this camera won't struggle with many dark scenes. The 18.5mm focal length — a 35mm equivalent of 28mm — is ideal for everyday snapshots and landscape photography. The XF 10 also has digital teleconverters, which digitally bump the focal length from to 35 or 50mm at the cost of some image quality.
Bluetooth Connectivity
The XF 10's Bluetooth low energy wireless communication feature enables constant connection with a paired smart device and the Fujifilm Camera Remote App. Photos can be instantly and automatically transferred to a smartphone or tablet when connected.
New Filters
The XF 10 features two new Advanced Filters: Rich & Fine and Monochrome [NIR]. Rich & Fine brightens and highlights the center of the image while suppressing the brightness of the corners to emphasize single subjects, while the Monochrome [NIR] simulates the effects of a near-infrared camera. Additionally, the XF 10 is the first X-series camera from Fujifilm to feature a 1:1 Square Mode, which makes photos perfect for Instagram or other social media platforms.
UPC: 074101037500


Pixels 24.2 Megapixel
Sensor APS-C (23.5 x 15.7 mm) CMOS
Aspect Ratio 1:1, 3:2
Lens 7 Elements in 5 Groups
2 Aspherical
Effective Focal Length: 18.5mm (35 mm Equivalent: 28mm)
Aperture: f/2.8
Zoom None
Focus Range Normal: 3.94" to Infinity / 10 cm to Infinity
Exposure Control
ISO Sensitivity 200 to 12800 (High Sensitivity Mode:100 to 51200)
Buffer/Continuous Shooting Up to 6 fps for up to 13 Frames in JPEG Format
Built-In Flash Yes
Built-In Memory None
Memory Card Type SD (Up to 2 GB)
SDHC (Up to 32 GB)
SDXC (Up to 256 GB)
Video Recording Yes
Resolution 3840 x 2160p: 15 fps
1920 x 1080p: 59.94 fps, 50 fps, 24 fps, 23.98 fps
1280 x 720p: 59.94 fps, 50 fps, 24 fps, 23.92 fps
Video Clip Length Up to 30 Minutes
Viewfinder Type None
Screen 3" LCD Touchscreen (1,040,000 Pixels)
Battery 1 x NP-95 Rechargeable Lithium-Ion Battery Pack
Dimensions (W x H x D) 4.4 x 2.5 x 1.6" / 11.2 x 6.3 x 4.1 cm
Weight 9.88 oz / 280 g
Packaging Info
Package Weight 1.7 lb
Box Dimensions (LxWxH) 7.5 x 7.5 x 4.5"

FUJIFILM XF10 reviews

XF 10 Digital Camera (Black) is rated 4.6 out of 5 by 5.
Rated 5 out of 5 by from Great Street Camera Have had camera for about a week, and taken a lot of pictures out on the street. Had considered buying a Sony RX100 camera, but I am an avid Fuji camera user. PROs 1. Solid, dense construction - not a lightweight plastic thing. 2. Big sensor, so pics can be cropped without sacrificing detail. 3. Sharp lens, about equal to the F2.0 WR lens group. Can't match the Fujinon 90mm F2, but that is a $900 lens. 4. Typical Fuji high ISO performance. 5. Pants pocketable. 6. Touch screen (I don't use this as the settings can get reset when I palm the camera on the street. 7. More discreet than my X-T20 CONS 1.No EVF 2. No image stabilization (usually no problem with a 28m lens). Electronic Tele-converter (ETC) A cropped 28mm shot closely matches resolution of 50mm ETC shot, both JPEGs. I am guessing that Fuji uses a different compression algorithm. Summary I was aware of 'CONs' when I ordered this camera, so they were acceptable concessions for getting a small APS-C sensor camera.
Date published: 2018-09-05
Rated 5 out of 5 by from Great little camera My usual camera is the X-T2, but I bought this so I could always have something to shoot with on me. Very impressed with image quality. So sharp. Love that in manual mode I can have independent dials for aperture, shutter speed and ISO. Small and light enough to throw in bag or jacket pocket. (Even fits in jeans, but a little awkwardly). Highly recommended as a second camera for street photography.
Date published: 2018-09-08
Rated 5 out of 5 by from Compact with Personality If you are familiar with recent Fuji X cameras, you will find the interface with this small camera familiar. My guess is that the designers had something in mind like the early Leica's: small size, basic functions, unobtrusive form and excellent results. That describes the XF 10. Many photography and gadget sites declared back in August (2018) that the camera was aimed at those "stepping up" from a smartphone. My experience is that if you have some knowledge of photography basics, you will be a happier user of this camera, compared with a smartphone photographer. Why? If you shoot aperture priority, as I tend to do, you will want to set the lowest shutter speed you want the camera to use, while avoiding camera shake. The default seems to be around 1/28 of a second. Too slow for me to avoid shaking the camera. (Remember, this camera has no image stabilization.) It also helps to know how high you can let the ISO sensitivity range. (For me, 6400 will usually work in low light, compared with 1600 on my Micro Four Thirds camera, an Olympus.) Despite some caveats, the XF10 is a camera that I find more charming the more I use it. Carping, as some have, about the cheap lens cap is missing the point.
Date published: 2018-09-23
Rated 3 out of 5 by from Nice try Fuji but far from perfect This is is my first Fujifilm camera and frankly speaking I am dissapointed. My last film camera was Zeiss Ikon, after it I moved to Sony A7 with Zeiss branded lenses (35mm and 55mm), so you can consider me a spoiled :) and I do not like any compromises in optics. It must be sharp wide open - period. At some point I were looking for travel camera and I discovered Ricoh GR II. I were sceptical about it but it turned out to be a true gem. But gem with 16MP sensor :) so I were looking for upgrade. Few weeks ago Fujifilm started sales of XF10 in Hong Kong, I saw it and grabed one, heading for short trip in Singapore. Here my observations, comparing with Ricoh GR II. 1. Lens. Fujifilm lens is pure dissapointment. Compare to Ricoh GR II, where lens is sharp, really sharp. I never had to use unsharp mask or anything else. Ricoh - Macro mode, normal mode, 2.8, 3.2 anything - it is sharp, XF10 it is so soft, like cheap zoom lens wide open. Even considering 24M vs 16M it is still way too soft for my taste. Of course, if you never use proper primes, most likely you would not notice for me it is critical deal breaker. 2. Ergonomics/Build - it's little bit heaver and bulkier comapre to Ricoh GR but not to degree what I would complain, still - GR is sleaker. I would give XF10 a credit it is build very well, solid brick. My respect to Fujifilm. 3. I do not care about tilting screen or hot shoe, actually I am happy what Fujifilm dropped all these elements, never needed on GR, not missing on XF10. 4. Controls. OMG! Such an awful design on XF10. You can constomize couple buttons but only they functions, not values (!). In GR I simple select values, modes and assign to MY1 or MY2. For example, for HDR, Let's put AE+/-2, ISO 100, 2Sec Timer, wide area AF, it will be MY1, so when I would like take HDR shots, on GR it's just a turn of dail to MY1, on XF10 - I have to do all these steps again and again. Thanks God, they allowed to disable touchscreen another useless gimmick (at least for me). 5. Lens cover. I have a questions to Fujifilm designers - do you ever use your own product? Cap which attached by strap to strap and hanging down when you taking picture - or you put it in your pocket? Common folks, again look on GR. Lens is covered, press a button - magic happens :) lens barrel extends, protective cover is removed and most important - Ricoh's front element is located almost 10mm inside lens assembly which creates a simplistic but effective hood. I do have funky but super cool Ricoh's hood but even without it I never encountered flares. With XF10, no hood, lens is popping up - ghosts, flares - you name it. In addition to all of it, you can NOT attach external hood (!). 6. AF - XF10 is clear winner, I did missed quite a few shots in using GR in situations when I where needed an unexpected shots or candid ones. But I do mostly landscapes and static things, so I do not care much never the less I noticed AF on XF10 is faster, much faster and using of focus joystick is very convenient. 7. High ISO performance, again XF10 is clear winner, on Ricoh I preferred to stay under 800, very rarely using 1600 and nothing above. XF10 - 3200 is good as 800 on Ricoh. 8. Software. Even I have Capture One and Corel After Shot Pro (btw both do not support XF10 yet) I always prefer vendor supplied Raw converters. Because it is my first Fujifilm product, so actual usage of film simulation modes was kind of surprise for me and I like it. At the same time Ricoh's software not bad as well. 9. Geo tagging, with Fuji App on smartphone geotagging is not perfect but still possible which I appreciate could be done more effectively but I am Ok with Fuji approach. 10 Electronic level. OMG - Fuji folks, really?! You call it 'Level'? Bottom line. If you owns Ricoh GR II, do not even think to move to XF10 without actually trying it, otherwise you are risking to be disappointed. If you have smartphone and almost happy with it - stick with smartphone :) I see no reason for you to spend few hundred dollars. Frankly, I see no target audience for this camera. I know - sharpness is not most important part of picture and human can adapt to any user interface (or lack of it) but photography is my hobby and I would like to enjoy to use my gear, Fujifilm with XF10 missed so badly. PS Fuji, please, please buy few Ricoh GR hand it over to your design department which is responsible for XF10, send them for weekend trip somewhere.
Date published: 2018-08-28
Rated 5 out of 5 by from great!! excellent this camera!!!
Date published: 2018-09-08
  • y_2018, m_12, d_4, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_5
  • loc_en_US, sid_1424713, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_bhphotovideo
Be the first to review this item
Customer Photos


FUJIFILM XF10 accessories

See any errors on this page? Let us know.