Design for Motion: Fundamentals and Techniques of Motion Design from Focal Press breaks down both art and design principles while providing creative storytelling and professional advice to provide motion designers with the best tools to execute their artistic visions. Lessons in the book are paired with full-color illustrations and practical exercises to actively learn the material. Testimonies are provided from industry professionals, sharing personal anecdotes and giving visual examples of their work. Use an accompanying companion website for video tutorials, student showcase, and more resources.
Second Edition Updates
- Illustration techniques
- Typography
- Compositing
- Visual storytelling
- Incorporating 3D elements
- Social/mobile-first design
- Portfolio and concept development
- How to develop a distinct personal design style, and more
Table of Contents
Foreword to the 2nd Edition by Erin Sarofsky
Foreword to the 1st Edition by Justin Cone
Introduction: Motion Design
Design for Motion
Concept Development
Design Essentials
Stylistic Creative Briefs for Portfolio Development
Type-Driven Design Boards
Illustrative Design Boards
Information-Graphics/Data Visualization Design Boards
Character-Driven Design Boards
Tactile Design Boards
Modern Design Boards
Matte Painting
Illustrative Design Boards
Finding Inspiration
Looking Forward
Design for Motion Young Guns
Foreword to the 1st Edition by Justin Cone
Introduction: Motion Design
Design for Motion
Concept Development
Design Essentials
Stylistic Creative Briefs for Portfolio Development
Type-Driven Design Boards
Illustrative Design Boards
Information-Graphics/Data Visualization Design Boards
Character-Driven Design Boards
Tactile Design Boards
Modern Design Boards
Matte Painting
Illustrative Design Boards
Finding Inspiration
Looking Forward
Design for Motion Young Guns
About the Author
Austin Shaw is a full-time Professor of Motion Media Design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For over 15 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1 and as a Creative Director, Designer, and Animator for companies such as Brand New School, Curious Pictures, Digital Kitchen, Perception, Sarofsky, and Superfad.