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Profoto A10 AirTTL-S Studio Light for Sony

BH #PRA10AIRTTLS • MFR #901232
Profoto A10 AirTTL-S Studio Light for Sony
Key Features
  • Built-In AirTTL, Use On or Off Camera
  • Fast Full-Power Recycling: 1 sec
  • Upgraded Battery: 450 Full-Power Flashes
  • Sync A10 Flash with iPhone Camera
Building on the success and popularity of the A1X, Profoto introduces an enhanced version, the A10 AirTTL-S Studio Light for Sony. The A10 has the same powerful battery that gets 450 full-power flashes instead of 350, fast full-power recycling time of one second, and 20 wireless channels. What's ground-breaking about the A10 is that you can sync it with your iPhone camera. The Profoto Control and Profoto Camera app sync your iPhone with the A10 over Bluetooth connection - no additional hardware attachments needed. The App enables you to precisely control the A10's flash tube power, its LED modelling light, and also control all other standard camera settings: shutter speed, ISO sensitivity and white balance in 1/3 EV steps. You can take photos in different image formats: HEIF, JPG, or raw. It even has a self-timer! Instead of sending an approximation of a shot to a colleague or client, email or text an actual professionally lit image. You can even download future firmware upgrades to the A10 through your smartphone.
Back-Ordered
Expected availability: Beginning of Apr 2023
$1,095.00
$92/mo. suggested payments for 12 Mos.
with the credit card.§ 
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Profoto A10 Overview

  • 1Description
  • 2Advanced Technology Allows You to Sync B10 Flash with iPhone Camera
  • 3Compatibility
  • 4Benefits

Building on the success and popularity of the A1X, Profoto introduces an enhanced version, the A10 AirTTL-S Studio Light for Sony. The A10 has the same powerful battery that gets 450 full-power flashes instead of 350, fast full-power recycling time of one second, and 20 wireless channels. What's ground-breaking about the A10 is that you can sync it with your iPhone camera. The Profoto Control and Profoto Camera app sync your iPhone with the A10 over Bluetooth connection - no additional hardware attachments needed. The App enables you to precisely control the A10's flash tube power, its LED modelling light, and also control all other standard camera settings: shutter speed, ISO sensitivity and white balance in 1/3 EV steps. You can take photos in different image formats: HEIF, JPG, or raw. It even has a self-timer! Instead of sending an approximation of a shot to a colleague or client, email or text an actual professionally lit image. You can even download future firmware upgrades to the A10 through your smartphone.

The A10 was created for the professional photographer looking for portability and performance features or the ambitious non-professional who recognizes quality lighting but wants it comfortably and easily without the hassle of an overly technical interface. The A10 is easy to use. You can literally take it out of the box and start shooting. Weighing 1.2 lb including its battery, the A10's sleek matte black finish not only appeals to the eye but to the tactile sense as well.

The first thing you'll notice about the A10 is its 2.75" round, tilting, rotating head, which is the physical feature most responsible for the A1X's natural-looking light with its soft gradual fall-off. The auto-zoom built into the head handles focal lengths from 32 to 105mm. You can override the auto-zoom function at any time and make your adjustments manually. A filter kit with graduated CTO conversion filters and a fluorescent filter is also separately available to modify the unit's daylight color temperature.

The A10 recycles in one second, faster than most flash units in its class and has action-stopping flash durations from 1/800 to 1/20,000 second. The A10 supports HSS (High-Speed Sync) allowing you to shoot at shutter speeds as short a 1/8000 second instead of 1/250 to blur a distracting background using a wide aperture while controlling strong ambient light behind your subject. The 76Ws head has an LED modeling light that can give you a preview of how the light is falling on your subject. It can be turned on or off, set to automatically adjust proportionally to the power level selected, or just switched to manual where it can be modified by hand. All adjustments are indicated on the exceptionally readable white on black LCD display.

The A10 is powered by an included lithium-ion battery that has a capacity of 450 full-power flashes (instead of the previous model's 350). Power is topped up on an exhausted battery in about 80 minutes with the included 100-240 VAC charger. The battery doesn't fade as its power is used, operating at peak performance until it's depleted. Purchase of an additional battery is recommended.

So far, we've been discussing the A10 used on-camera but when used off-camera, it really earns its name as a "Studio Light." The flash has a built-in transceiver that allows it to be used with other A10s, A1s, A1Xs, B2s, or D2, B1, B1X, and B10 monolights. All the Air Remote wireless controllers can trigger the A1X at distances up to 1000' and the Air Sync will give you simple wireless triggering, while the Air Remote will let you wirelessly adjust power, grouping, channel selection, and modeling light on/off. It's the Air Remote TTL that allows you to explore and control the A10's full capabilities. It wirelessly allows assignment of channels and groups as well as TTL and power level. In fact, the A10 has a switch that allows you to set your main light to TTL, switch to manual operation to adjust manual units in other groups to ratio their output, then switch back to TTL and return to the original TTL setting that was stored for you. The A10 also has +/-3 stops of exposure compensation that can be modified from the remote for your specific needs. The light also comes with a Bounce Card, Flash Stand, and a nylon bag with shoulder strap for storage and transport.

Advanced Technology Allows You to Sync B10 Flash with iPhone Camera
Profoto's ground-breaking "AirX" technology allows you to use of full flash power of your A10 when shooting with your iPhone. The Profoto Camera iOS app literally turns your smartphone into a professional camera. The beauty is that your Profoto gear will evolve right along with the inevitable visual tech improvements in phone technology no matter what device you use, making it future proof. You can even use your phone for future firmware updates. The Camera app syncs your iPhone with the A10 over Bluetooth connection - no additional hardware attachments needed. The App enables you to precisely control A10's flash tube power, its LED modelling light, and also control all other standard camera settings: shutter speed, ISO sensitivity, and white balance in 1/3 EV steps. You can take photos in different image formats: HEIF, JPG, or raw. It even has a self-timer! Instead of sending an approximation of a shot to a colleague or client, email, or text an actual professionally lit image.
Compatibility
  • Supported iPhones:
  • iPhone 7 or later, running on iOS 11 or later
  • Supported Android phones:
  • Samsung Galaxy S8 line, S9 line, S10 line, S20 line, Note 9 line
  • Requires Android OS 8 or newer
  • Benefits
    • Round head with soft, smooth, and natural fall off
    • AirTTL and HSS for fast professional images
    • Smart magnetic click-on mount for Light Shaping Tools
    • LED modeling light integrated to the head
    • Air Remote built-in (6 groups, 20 channels)
    • Rechargeable and exchangeable lithium-ion battery
    • 1-sec recycling time to full power
    • TTL/MAN switch
    • Built-in auto-zoom in head with manual override handles lenses from 32 to 105mm
    • Auto focus (AF) assist
    • Large Hi-Res LCD display
    • TTL Support for Sony
    • Compatible with all Profoto Air Remotes, wireless range up to 1000'

    Profoto A10 Specs

    Flash Head
    Guide NumberNot Specified by Manufacturer
    CoverageFull-Frame
    32 to 105 mm
    14 mm (with Wide-Angle Adapter)
    Auto Zoom HeadYes
    Bounce HeadYes
    Swivel HeadYes
    Flash Duration1/800 to 1/20000 Second
    Recycle TimeApprox. 1 Second
    Secondary IlluminationModeling Light
    Exposure Control
    Exposure ControlSony ADI / P-TTL
    Flash ModesHi-Speed Sync
    Power Range1/1 to 1/256 (Auto)
    Flash Compensation-3 to +3 EV (1/3 EV Steps)
    Wireless
    Wireless OperationRadio (TTL/Manual)
    Up to 1000' / 304.8 m (Master, Slave)
    Wireless Channels20
    Wireless Groups6
    Remote Timing ModesInstant Sync
    Power
    Internal Power1 x Rechargeable
    External Power Pack CompatibleNo
    General
    MountShoe
    Off-Camera TerminalProprietary
    Dimensions (W x H x D)3 x 4.3 x 6.5" / 75 x 108 x 165 mm
    Weight1.23 lb / 560 g (with Battery)
    Packaging Info
    Package Weight3.825 lb
    Box Dimensions (LxWxH)11 x 8.7 x 3.8"

    Profoto A10 Reviews

    New epic upgrade from a Canon flash

    By Elena
    Rated 5 out of 5
    Date: 2023-03-11

    I love this flash for on-location and event/wedding photography. An epic upgrade from my last Canon-model flash.

    If you want the best

    By Rollin
    Rated 5 out of 5
    Date: 2022-12-04

    I have both canon and nikon speedlights Buying new sony so I decided to get this flash and use to control my profoto lights and as well as on sony body This is quality product also not cheap but I think worth it

    Very satisfied

    By Charles
    Rated 5 out of 5
    Date: 2022-11-13

    The easiest and most intuitive set up that I have used.

    Was very happy UNTIL...

    By Anthony
    Rated 2 out of 5
    Date: 2022-10-19

    I'm a full-time pro. I bought this A10 for power, simplicity and reliability. I've been very happy until I shot my first event in a dark room. It was an evening cocktail reception. The focus assist wouldn't work in auto mode. I tried everything I knew and couldn't get it to work. Long story short: I contacted Profoto and they know about this issue with Nikon Z series cameras. I never saw this caveat in any literature from them or any review I read. This flash is completely USELESS in low light if you're using a Nikon Z series body. I'm so very disappointed in Profoto.

    Best speedlight available

    By Damon
    Rated 5 out of 5
    Date: 2022-10-02

    I have shot every brand of speedlight reasonably available (because there are so many knockoffs...) and these are the most reliable, best by as far as they are high priced. I think the original marketing that they are portable studio lights is ridiculous. But these A10s are steadfast performers from beginning to end, I love them, they have made me a better photographer because I no longer have to worry about misfires, I can just work with my subjects. These speedlights are so dependable. They rarely misfire when used at a reasonable frame rate. I use them with grids, rarely with gels, they do give off a blue-ish tint sometimes compared to environmental light. They are my workhorse lights for outside photography. I've banged mine up quite a lot and they just keep working. Versus the A2 these are a dual speedlight and air remote. Versus the real air remotes, I prefer the real ones because they are lighter. But sometimes you need to switch quickly from front flash to controlling lights and this is very handy. Things that could be better: -price, I mean, they are expensive if you break them. I've broken one of three so far due to a stand falling over (the hotshoe broke) -battery life is not the best and the batteries are expensive. I don't remember how much other li-on batteries cost but these are kinda pricey. However in my experience overshooting, as I do, two batteries will carry me for a wedding, three if I really go nuts with high powered flashes and need an extra battery to reduce my worrying (not sure i'd need it) -expensive adapters for bigger modifiers, or expensive and limited modifiers. IDK why you might want a strip box on one of these, but if you do it will cost you a lot for an adapter. I currently own everything except barn doors and it's all pretty great. The profoto modifiers are amazing and the magnet mounts are fantastic, way better than other competitors.

    Well thought out and easy to use, BUT

    By Craig
    Rated 4 out of 5
    Date: 2022-09-19

    Overall, I love the flash, and Profoto in general. If it holds out as well as my D2 and old A2 strobes, this will last forever (and one of the reasons I bought this versus lower priced options). The UI seems great so far, and being able to use with iPhone is a plus (I bought it for my Sony a7rIII), and so far, so good. Love the fact that I can use it as a small accent of background light in conjunction with my D2 air triggers! My only complaint so far (and reason I dropped a star) is that if you shoot with multiple cameras like I do (at least at events) - if you use the dome/bounce reflector combo, the bounce ring will fall off easily and cause a yard sale of flash modifiers. The magnets just aren't strong enough to hold everything one. Just having the dome on by itself doesn't have much of an issue, but I would also like to see more options (maybe a slightly bigger dome?) I am still putting the flash through its paces, so may update the review as I get more experience with it (mostly shot on manual mode so still need to test more with TTL).

    the best that is available in and out flash cameras

    By Yohann
    Rated 5 out of 5
    Date: 2023-02-02

    second pair ! great in every way complete flash totally wireless on camera and out light ring glow is great no shifts of power works well with iPhone price is high but for quality you pay

    The workhorse of lighting

    By Cathy
    Rated 5 out of 5
    Date: 2022-12-19

    I've been using Profoto for well over 7 years, and I completely depend on these flashes to produce consistent results every single time. The reliability of these units is amazing. Yes they are more expensive but If you need quality and consistency, you need these.

    See any errors on this page? Let us know

    YOUR RECENTLY VIEWED ITEMS

    Would the A10 for Sony work on a Leica SL2?

    Would the A10 for Sony work on a Leica SL2?
    Asked by: Miller
    To be clear, it won't work in TTL. Though it should work in manual mode. Can you please confirm?
    Answered by: Joseph
    Date published: 2022-08-01

    This profoto A10 work with AIR REMOTE for sony?

    This profoto A10 work with AIR REMOTE for sony?
    Asked by: Rob
    Yes the a10 will work with the air remote for Sony on the camera.
    Answered by: Jessica G
    Date published: 2022-03-04

    Are either the Canon or Nikon versions compatible ...

    Are either the Canon or Nikon versions compatible with the Leica M10 or the Hasselblad X2D?
    Asked by: Oswaldo
    No, all units will have to be used in manual mode.
    Answered by: hectorm
    Date published: 2023-02-27

    Does this come with the wide lens?

    Does this come with the wide lens?
    Asked by: Tony
    Not entirely sure what you would mean by that. This flash kit comes with everything you'll need to use it off your camera/wirelessly. It comes with a bounce card and a dome to give you different lighting effects.
    Answered by: Stephen
    Date published: 2021-02-21

    Where is the flash unit made?

    Where is the flash unit made?
    Asked by: Christopher
    According to our records, this flash is manufactured in Thailand. Please note that this is subject to change at any time.
    Answered by: Kirk
    Date published: 2022-07-28

    Does this product come with the little connect ...

    Does this product come with the little connect pick that you put on your camera hot shoe? (Normally a $300 attachment)
    Asked by: Dennis
    Does no come with wireless transmitter
    Answered by: Melodye
    Date published: 2022-08-16

    Does it have a built in slave, so it could be ...

    Does it have a built in slave, so it could be fired from another Profoto fash unit like a D1?
    Asked by: john
    The A10 would lack an optical sensor, so it would rely on the Profoto Air trigger as a means of firing it.
    Answered by: Kirk
    Date published: 2022-07-16

    Does this work with canon r5 TTL and HHS?

    Does this work with canon r5 TTL and HHS?
    Asked by: Paul
    Another thing to remember for the Canon R5 (per the Profoto site): "Auto AF assist not supported, No support for 2nd curtain sync"
    Answered by: Curtis
    Date published: 2021-10-26
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