Pantone Book: Viewpoint Color Issue 09: Spirit of Nature

Viewpoint Color Issue 09: Spirit of Nature from Pantone is an aesthetically provocative, culturally relevant trend book that takes a lifestyle approach to color, providing a global color perspective across all product and design industries. Each issue highlights one overarching theme supported by visual imagery, material direction, key direction by color family, and four trend palettes in Pantone Colors. The latest color news, color psychology research, designer and artist spotlights, and future design trends are also featured. Spirit of Nature focuses on our reconnection to nature, urging us to consider the influence of nature on design as the effects of our betrayal of the natural environment have been thrown into sharp relief by the global pandemic. Highlighting three key color directions Pantone explores color with Material Legacy, color from Deep Nature, and color influenced by Elemental forces. While our focus is on enduring, long-lasting classic shades—blacks, beiges, and grays, directional colors such as zesty shades of striking green, yellow, and orange still have relevance. Above all, the considered color application is key. Far removed from fast-changing seasonal colors intended for quick wins and short-lived relevance, the palettes emerging from Spirit of Nature are slowly evolving from our current and necessary paradigm—one that places us within the natural world rather than above it.