This soft cover version of New Channels of Music Distribution: Understanding Distribution Process, Platforms, Alternative Strategies from Focal Press is an example-driven, hands-on approach that offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution as well as the music industry as a whole.
This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.
You will find specific DIY methods and strategies for distributing music throughout every platform possible, such as case studies, and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets.The book contains tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology as well as distribution methods and promotion tactics to help you increase an effective sell-through on your music.
An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links, and key terms.