Creative Direction in a Digital World: A Guide to Being a Modern Creative Director from CRC Press provides designers the tools they need to craft compelling digital experiences across screens, devices, and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user-friendly digital experiences.
1st Edition Features
- The book is divided into ten chapters, each focuses on a different key aspect of the creative director's job from start to finish
- Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies
- Develop the skills needed to communicate your ideas to a skeptical client
- Learn how to more effectively manage your creative team
- And most importantly craft digital experiences that get results
Table of Contents
- Introduction
- Part I: Learn and Design
- Chapter 1: Understand Your Audience
- Chapter 2: What You Should Know about Branding
- Chapter 3: The Process of Ideation and Concepting
- Chapter 4: The Elements of Great Design
- Chapter 5: Creating Narrative with Animation and Video
- Chapter 6: Making Your Message Spread
- Chapter 7: The Innovation Trap
- Part II: Building and Showing
- Chapter 8: Guide to Digital Prototyping
- Chapter 9: Designing Digital Experiences
- Chapter 10: Presenting
- Chapter 11: Keeping Yourself and Your Team Happy
About the Author
Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today, and recognized by the Addy's, Webby's, and numerous other marketing awards.