News, Tips & Reviews
B&H Gift Cards
The Professional's Source Since 1973
Ask Our Experts800-606-6969
Hello, Log InAccount & Orders
My Cart
Home

Samsung S90F 77" 4K HDR Smart OLED TV

BH #SAQN77S90F • MFR #QN77S90FAFXZA
1,152 reviews
Print
Samsung S90F 77" 4K HDR Smart OLED TV
Key Features
  • UHD 4K 3840 x 2160 OLED Panel
  • OLED HDR+, HDR10+ & HLG
  • Smart TV Powered by One UI Tizen
  • Motion Xcelerator 144 Hz
Experience the power of Samsung's top-of-the-line 4K processor with the S90F 77" 4K HDR Smart OLED TV. The S90F features Samsung Vision AI to analyze and upscale all aspects of your content, along with self-illuminating OLED pixels to produce rich HDR+ contrast and Pantone Validated color accuracy.
More Details
In Stock
No Store Display
$1,997.99
$3,497.99
Save $1,500.00
+
Save the Tax‡
or Pay $167/mo. suggested payments for 12 Mos.§ when you use the Payboo credit card. Learn More
Add to Cart
Free Standard Shipping
Protect Your Gear
Add a protection plan from $103.99
See Options
Screen Size
65"
77"
83"
Ask an Expert
800-606-6969

Samsung S90F Overview

Experience the power of Samsung's top-of-the-line 4K processor with the S90F 77" 4K HDR Smart OLED TV. The S90F features Samsung Vision AI to analyze and upscale all aspects of your content, along with self-illuminating OLED pixels to produce rich HDR+ contrast and Pantone Validated color accuracy.

Wi-Fi is built-in for access to streaming and screen mirroring powered by Samsung's One UI Tizen OS. Four HDMI inputs are available to connect your video, audio, and gaming devices with advanced features, such as VRR and ALLM supported. Additionally, a built-in 40-watt, 2.1-channel speaker system provides full-range sound with object tracking, or you can connect to an external sound system via optical or eARC connections.

NQ4 AI Gen3 Processor with 4K Upscaling Pro
Powered by 128 neural networks, Samsung's most powerful 4K processor leverages AI to deliver a mind-blowing 4K TV experience. No matter what you enjoy watching, movies, shows, and sports all get upscaled to 4K, even if the source content isn't high resolution, thanks to 4K AI Upscaling technology. Plus, get sound optimized to the content you're watching for a truly immersive viewing experience.
OLED HDR+
OLED HDR+ delivers powerful brightness and deep contrast, revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene to boost brightness for dramatic highlights and realism. Self-illuminating pixels enable precise detail, allowing you to appreciate the tiniest nuances in each scene. In HDR10+ content, each scene is dynamically tone mapped for optimal contrast and enhanced HDR performance.
Motion Xcelerator 144 Hz
Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games up to 4K at 144 Hz.
AI Motion Enhancer Pro
The AI processor sharpens and smooths the motion of fast-moving objects and text by reducing blur and flickering. Whether it's a touchdown pass, a homerun, or the perfect drive in golf, the ball stays in clear view as it moves through the air. Stats, scores, and news glide across the screen with improved legibility.
Auto HDR Remastering
Get the bold, dramatic picture of High Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details for dazzling picture using deep learning algorithms.
Object Tracking Sound Lite and Dolby Atmos
Feel like you're in the middle of the action. Audio moves in sync with the objects on screen and comes from every corner of the TV. With Dolby Atmos and a virtual top channel, the sound envelops you, delivering room-filling, multidimensional audio that enhances every story.
Active Voice Amplifier Pro and Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio in your content. Samsung's AI processor identifies different sounds, like dialogue, background music, or ambient noise, and optimizes them based on your room acoustics and the type of content you’re watching. Watch your shows and movies with AI-powered dynamic sound and crystal-clear dialogue.
Endless Free Content and One UI Tizen OS
Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and free streaming apps on a user-friendly smart TV platform that you can personalize. Stay updated with live national and local news, sports, movies, music, kids' shows, K-content, and reality TV—all for free. Plus, play your games, follow recipes or binge-watch shows from your favorite streaming services with just a few clicks. Get 7 years of automatic OS updates so your TV stays up to date.

Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile, or other device may be necessary to create/log into Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV are available. Automatic OS updates based on model year; requires internet connection.

AI Customization Mode
The AI processor automatically detects the type of content you're watching and intelligently optimizes the picture, so it's tailored perfectly to your tastes. Whether you like bold dynamic color in sports, or a moodier picture for movies, simply select your preferences during setup, then sit back and enjoy your favorite content just the way you like it.
Additional Features
  • FreeSync Premium Pro
  • Q-Symphony
  • Bixby and Alexa built-in, works with Google Assistant
  • Works with Apple AirPlay and Google Cast
  • Built-in 40-watt, 2.1-channel speaker system
UPC: 887276946054

Samsung S90F Specs

Key Specs
Display Size
77"
Panel Type
OLED
Native Resolution
3840 x 2160
HDR Support
Yes: HDR10/HDR10+
Variable Refresh Technology
FreeSync Premium Pro, Variable Refresh Rate (VRR)
A/V Inputs
Antenna / HDMI
A/V Outputs
Optical
HDCP Support
Yes
Wireless
Wi-Fi 5 (802.11ac) / Bluetooth 5.3
Ethernet I/O
1x RJ45
Virtual Assistant
Apple AirPlay, Alexa Built-in, Works with Google Assistant, Samsung Bixby, SmartThings
Smart TV
Yes: Tizen
Display
Size
77"
Panel Type
OLED
Aspect Ratio
16:9
Display Orientation
Landscape
Native Resolution
3840 x 2160
HDR Support
Yes: HDR10/HDR10+
Contrast Ratio
Near Infinite (Black Pixels Emit No Light)
Refresh Rate
120 Hz
Variable Refresh Technology
FreeSync Premium Pro, Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)
Yes
Color Support
Not Specified by Manufacturer
Video
Video System
NTSC / ATSC
TV Tuner
Yes (ATSC)
Connectivity
A/V Inputs
4x HDMI
1x Coaxial F-Type (RF Antenna)
A/V Outputs
1x TOSLINK Optical (Digital Audio)
HDCP Support
Yes
Audio Return Channel (ARC)
eARC
Wireless
Wi-Fi 5 (802.11ac) / Bluetooth 5.3
USB I/O
2x USB-A (Unspecified Version)
Ethernet I/O
1x RJ45
Other I/O
1x 1/8" / 3.5 mm Serial (RS-232C) Control Input
Multi-Input Support (PIP/PBP)
No
Speaker
Built-In Speakers
Yes: 3
Convenience
Virtual Assistant
Apple AirPlay, Alexa Built-in, Works with Google Assistant, Samsung Bixby, SmartThings
Smart TV
Yes: Tizen
Electrical
Power Consumption
Typical: 182.0 W
Maximum: 540.0 W
Standby: < 0.5 W
Input Power
110 to 120 VAC, 50 / 60 Hz
General
Remote Included
Yes with Built-In Mic
Battery: Rechargeable (Built-In)
VESA Mounting-Hole Pattern
400 x 300 mm
Dimensions
14.4 x 14.1" / 365.8 x 358.1 mm (Stand Footprint)
67.7 x 41.7 x 14.1" / 1719.6 x 1059.2 x 358.1 mm (with Stand)
67.7 x 38.9 x 1.8" / 1719.6 x 988.1 x 45.7 mm (without Stand)
Weight
80.7 lb / 36.6 kg (with Stand)
76.7 lb / 34.8 kg (without Stand)
Packaging Info
Package Weight
104 lb
Box Dimensions (LxWxH)
73 x 45 x 7"

Samsung S90F Reviews

Stunning Dark Room Performance

By Anonymous
Rated 4 out of 5
Date: 2026-07-08

I've been using the 65-inch Samsung S90F OLED for a while now, and overall I'm very happy with it. The picture quality is outstanding, with deep blacks, vibrant colors, and excellent contrast that really make movies and games look incredible. It truly shines in a dark room, where the OLED panel delivers an immersive viewing experience. That said, it's not the best choice for a very bright room. While it gets reasonably bright, reflections and ambient light can take away from the viewing experience compared to some brighter LED TVs. My biggest disappointment is the warranty. Considering the premium price of this TV, Samsung only provides a 1-year warranty. For a product in this price range, I believe it should come with at least a 3-year warranty to give buyers more confidence in their investment. Overall, it's a fantastic OLED TV with amazing picture quality, especially for dark-room viewing. If Samsung offered a longer warranty, it would easily deserve 5 stars from me.

The brightness is awesome!!!

By Smoke
Rated 5 out of 5
Date: 2026-07-07

This product does more than the product seems to advertise for sure!

See any errors on this page?

Is the table stand the single pedestal or two ...

Is the table stand the single pedestal or two legs on the 77"?
Asked by: Jeffrey
The base stand on the Samsung S90F 77" 4K HDR Smart OLED TV is the single pedestal.
Answered by: David M
Date published: 2025-12-15

Is this a 2025 or 2026 model?

Is this a 2025 or 2026 model?
Asked by: Robert
The Samsung S90F 83" 4K HDR Smart OLED TV (BH # SAQN83S90F) was introduced in 2025.
Answered by: Mark S
Date published: 2026-04-15
  • y_2026, m_7, d_10, h_8CST
  • bvseo_bulk, prod_bvqa, vn_bulk_3.0.47
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_2
  • loc_en_US, sid_1880798, prod, sort_[SortEntry(order=HAS_STAFF_ANSWERS, direction=DESCENDING)]
  • clientName_bhphotovideo
Whatever You Need, We've Got It