Wedding albums are an immense source of pride and income for professional wedding photographers. The trend toward personal, exquisitely designed albums has left photographers new to album design looking for practical, efficient information and inspiration.
With techniques from fifteen of the best-regarded album designers, Photographer's Guide to Wedding Album Design and Sales provides readers with everything they need to jump- start theircreativity, improve their visibility in the industry, and increase sales.
With its focus not only on design, but sales and marketing techniques, as well, readers can indulge in both break- the-mold artistry - from color effects, to overlays, to decorative sheet music accents, to pop-up images and fold- out pages and time-honored and progressive sales ideas that provide much incentive.
From album types, to paper selection, to binding, to a discussion on presentation ideas that will elevate the client's perceived value of your work, this book contains information that every wedding photographer can implement to the benefit of their studio and their creative vision.
About The Author: Bob Coates has written numerous articles for industry magazines such as Shutterbug, Professional Photographer, Photo Electronic Imaging and Rangefinder, among others. His photography has been published in many high profile publications as well, including Studio Photography and Design, National Geographic, New York Daily News.
About 20 years ago, Bob abandoned his career route, believing 'Do what you love and you will be a success'. Bob's many jobs now include travel photography, covering the president of the US and shooting valuable jewelry just to name a few.