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The DJ Sales and Marketing Handbook provides a road map to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients.
Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results. Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.
Audience: Professional mobile, karaoke and club disc jockeys; DJ company business owners; aspiring and amateur mobile, karaoke and club disc jockeys; DJ schools
Introduction Prosperity; Creating Inner and Outer Abundance Business Matters; The Foundation of Your Castle Marketing; More Than Your Magnetic Personality Sales; Dollar$ from Sense Speciality Markets; Bull's Eye, You're Right on Target Customer Service; A Contact Sport Advertising; Make You Look! Public Relations; The Holy Grail of Freebies Networking; The Art of Tongue Fu Records of Success; Inside Secrets from Prominent DJs Sample Materials; Appendix; Index
Table of Contents
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Focal Press Book: The DJ Sales and Marketing Handbook by Stacy Zemon Review