Orders placed after 4PM on weekdays will not ship until the next business day. Orders placed after 12pm Fridays will not ship until the following Monday.
Faster shipping methods may be available; just upgrade during checkout.
*Some exclusions apply.
Enter new zip code to refresh estimated delivery time.
The Formatt 138mm Soft Gold Enhancing 1 HD Filter will remove the unwanted 'blueness' from portraits, soften the image enough to be flattering but cause no distortion. It is intended to give a soft warm feel to any image and is particularly useful in removing facial blemishes. Its unique design enables the softening to be concentrated at a medium distance focal point, leaving the background unaffected.
This filter is targeted for the HD shooter. Due to the sharpness of HD cameras and lenses, certain filters come in handy to assist in flattering your subject. Today's HD lenses are ultra sharp and often generate an image that is not as flattering to a subject as one might desire. This incredible technological breakthrough gives HD shooters the touch of softness they want but with no resulting loss of contrast or detail.
Formatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else.
Note: Soft Gold Enhancers are available in grades 1-3 with 3 having the greatest effect
Formatt filters are made from Schott-Desag B270 Crown Optical Glass - a high-quality glass that assures you of color consistency from filter to filter
Soft gold enhancers use internal reflection to disperse light from the subject
The use of specially developed gold platelets removes the harsh blue wavelengths from the image (yellow is the complimentary color to blue); They are suspended in a matrix which is tinted with a unique enhancer, adsorbing the harsh short wavelengths and transmitting the warmer, longer wavelengths; The light reflected from the platelets bounces back from the internal boundary layer and is refracted from its normal path
The back reflection off the internal filter surface produces a diffused effect through refraction which softens the image at mid focal lengths
Derivative of the highly successful HD Soft Filter, this filter is designed and made to the traditional high Formatt standards and are suitable for High Definition work in addition to classic film and video
In the Box
Formatt Hitech 138mm Soft Gold Enhancing 1 HD Filter