The Formatt 37mm Soft Gold Enhancing 3 HD Filter will remove the unwanted 'blueness' from portraits, soften the image enough to be flattering but cause no distortion. It is intended to give a soft warm feel to any image and is particularly useful in removing facial blemishes. Its unique design enables the softening to be concentrated at a medium distance focal point, leaving the background unaffected.
This filter is targeted for the HD shooter. Due to the sharpness of HD cameras and lenses, certain filters come in handy to assist in flattering your subject. Today's HD lenses are ultra sharp and often generate an image that is not as flattering to a subject as one might desire. This incredible technological breakthrough gives HD shooters the touch of softness they want but with no resulting loss of contrast or detail.
Formatt, a company with three generations of professional filter-making experience produces every filter to the highest technical standards. The finest materials, together with state of-the-art production technology have resulted in a standard of optical excellence unmatched anywhere else.