Fast action on an LCD TV doesn't get better than this. Thanks to the Motionflow 240Hz refresh rate, the 40" Bravia KDL-40XBR9 delivers an incredibly smooth, sharp, and fluid picture. And colors seem to leap off the screen due to Sony's Live Color Creation technology. Reds are deeper and greens more lush, resulting in overall color reproduction that's more natural and vibrant.
Full HD 1080p Resolution
High Definition TV with the most pixels, a perfect match for a Blu-ray Disc player.
MotionFlow 240Hz Refresh Rate
The picture keeps up with action scenes and sports thrills without smearing objects streaking across the screen.
10-bit Panel & Processing
Instead of wavering bands of color sometimes visible in the background on 8-bit panels, colors on the KDL-40XBR9 are uniform in portions of the picture where they should be.
USB Port for Home Media
Connect your camera using its USB cable or plug in a flash memory stick and enjoy slide shows, video, and music from the comfort of your couch. (Not all formats are supported.)
Computer Content From Another Room
Leveraging your home network, you can stream photos, music, and video from a PC in another room. The KDL-40XBR9 is compliant with standards agreed to by the Digital Living Network Alliance.
Bravia Internet Video
Free and premium on-demand programs are delivered directly to the KDL-40XBR9 from the Internet using your broadband connection. They include entertainment from YouTube, Amazon Video On Demand, Sports Illustrated, and Slacker.
Bravia Widgets
Internet-delivered information including the latest news, weather, and stock reports can be personalized.
Networked TV Guide Interactive Program Guide
The free TV Guide Interactive Program Guide is integrated into Sony's Xross Media Bar interface to deliver regularly updated show descriptions via your Internet connection.