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The Cyber-shot DSC-W370 Digital Camera (Silver) makes it easy to captures photos with phenomenal clarity. Built into the camera is a beginner-friendly Function Guide that helps you navigate through the various functions and settings displayed on the LCD screen. The camera's 14.1 Megapixels will allow you to make really large prints. The camera performs well even in low light, with its High Sensitivity Mode with an ISO of up to 3200 and Optical SteadyShot Image Stabilization.
Fast-moving subjects are not a problem since the camera can capture 1.8 frames-per-second. This, along with Motion Detection that adjusts ISO sensitivity and increases the shutter speed when motion is detected, will help ensure that you capture the decisive moment. To really see your subject in motion, the camera can shoot VGA movies.
Both stills and video are composed and viewed on the 3.0" LCD display. The 7X zoom lens will let you get your shot even if your subject is in the distance. Other user-friendly features include Face Detection, Smile Shutter, In-Camera Retouching Tools, and 10 Scene Modes. All of these features, plus the lithium-ion battery, will help you take many amazing photos.
14.1 Megapixel Super HAD CCD Image Sensor
A powerful 14.1 megapixel 1/2.3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high-resolution images.
3" Clear Photo LCD Display (230k pixels)
A generous 3.0" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Sony 7x Optical Zoom
7x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos.
The camera has card slots for Memory Stick Duo media and SD/SDHC media
Easy Shooting Mode
With Easy Shooting mode, even beginners can take great photos. In this mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition, the Easy Shooting mode simplifies the Preview mode.
Intelligent Auto (iAuto) Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusting the settings. This results in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and SteadyShot image stabilization, iAuto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. Whether you're shooting landscapes, capturing a beautiful flower, or taking pictures at an indoor birthday party or wedding shower, iAuto mode will optimize your camera's settings to help ensure you come away with a great shot.
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light), immediately takes a second photo with another optimized setting so you can choose which to keep.
The DSC-W370 features 10 convenient scene modes: High Sensitivity, Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Underwater, Gourmet, Pet.
Optical SteadyShot Image Stabilization
Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
Face Detection Technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter Technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.
Sweep Panorama Mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button, sweep the camera in the desired direction, and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 243 degrees. Now capturing wide landscapes is as easy as press and sweep.
HD MP4 Movie Mode
MP4 is a popular format for high definition video that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac. MP4 is also highly compatible with the Web, so you can effortlessly upload your media to popular photo or video-sharing Web sites like Photobucket or YouTube. (Compatible PC with internet capability required).
High Sensitivity Mode (ISO 3200)
High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 80, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
Find your photos using the simple folder or calendar viewing modes.
In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera trimming and Red-Eye Correction functions
PhotoMusic combines images with music4 (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).
Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries
Includes Sony PMBP (Picture Motion Browser) Software
With the pre-installed Picture Motion Browser (PMB) Portable software, the DSC-W370 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular internet sharing sites without the need for any additional software or install.