Formatt Hitech 4 x 4" Soft Center Beauty "WOW" Filter

Formatt Hitech 4 x 4" Soft Center Beauty "WOW" Filter

Formatt Hitech 4 x 4" Soft Center Beauty "WOW" Filter

Formatt Hitech 4 x 4" Soft Center Beauty "WOW" Filter

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Expected availability: 7-14 business days

Product Highlights

  • Combines 3 Grades of Soft Focus
  • Grade 3 at Center/Grade 1 at Edge
  • Excellent for Head Shots
  • Made to Highest Technical Standards
  • Each Filter is Tested for Accuracy
  • High Quality Schott Glass
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This item is noncancelable and nonreturnable.

You Pay: $247.50

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Formatt Hitech BF 4-SCBWOW4 overview

  • 1Description

The Formatt Soft Center Beauty "WOW" Filter is a unique filter. This filter is specifically designed for the head shot shooter who wants to get as close to a perfect portrait as possible. In order to maintain an even level of diffusion throughout the filter, this filter takes into account the even transition of diffusion from center to the edge.  

The principle is ingenious. The filter is strongest at the center where it rates at a Grade 3 and where your subjects eyes/face tend to be. From there, it begins to "feather" (fade) towards the edges at the Grade 2 level. Finally, at the edges, you'll find a Grade 3 diffusion.

This incredible filter gives you the softness where you really want it but not where it isn't really required.  It has been designed by a member of the American Society of Cinematographers who felt that his work called for a more subtle form of diffusion. Each filter is tested with a densitometer for accuracy, purity and preciseness of transmission. You'll not find any colorcast in this filter since it is made from Schott B270 Glass.

Best when a single subject is in the center of the image
Combines 3 levels of diffusion to create a softness different from other "soft" filters which generate the same degree of softness throughout the photo
Made to rigorous standards - each is strenuously tested for uniformity, flatness and unwanted colorcast
Can be used by both still and video shooters
In the Box
Formatt Hitech 4 x 4" Soft Center Beauty "WOW" Filter
  • One-Year Warranty
  • Table of Contents
    • 1Description

    Formatt Hitech BF 4-SCBWOW4 specs

    Type Soft Center Beauty "WOW"
    Size 4 x 4" (100 x 100mm, 4mm thick
    Grade Not Applicable
    Filter Factor Not Specified by Manufacturer
    Multi-Coated No
    Rotating No
    Effect Generates diffusion at different levels from center to edge
    Application Portraiture
    Color Temperature Not Applicable
    Construction Schott Glass
    Front Filter Thread Size Not Applicable
    Front Lens Cap Size Not Applicable
    Packaging Info
    Package Weight 0.4 lb
    Box Dimensions (LxWxH) 2.0 x 2.0 x 2.0"

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