The Allworth Press presents the 3rd edition of Edward R. Lilley's industry classic, The Business of Studio Photography. Written for those looking to start their own studio, or for owners of existing studios who need a refresher in the basics, this book outlines every step of the process in starting and running a successful studio. Photography's an extremely competitive business, but with help from Lilley you can navigate those waters with confidence. The author takes you through topics from what you need to own to what paperwork you need to fill out. The 3rd edition also features a section on digital imaging, which provides tips and direction for surviving in the digital era.
Introduction
Chapter 1: Digital Photography: What You Need to Know and What You Need to Own Chapter 2: Getting Ready Chapter 3: Who, What, When, Where, Why, and How Much? Chapter 4: The Marketplace Chapter 5: The Studio Chapter 6: Marketing and Selling Chapter 7: Weddings Chapter 8: High School Seniors and School Photography Chapter 9: Portrait Photography Chapter 10: Planning Chapter 11: Finishing and Framing Chapter 12: Paperwork Chapter 13: Sources of Information
Index