The ELPLP67 Replacement Projector Lamp from Epson is an ultra high efficiency (UHE) projector lamp designed to replace the original genuine Epson projector lamp included with the PowerLite 1221, PowerLite 1261W, S11, X12, EX3210, EX5210, EX7210, VS210, VS310, VS315W, MG-50, and MG-850HD projectors.
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I still love my Epson 710HD and have used a couple of knock-off bulbs for the past 2 years. I am on year 8 with my projector and after the original lamp dimmed out, I tried 4 bulbs from the Big A online store. 1 arrived DOA and I successfully returned it for credit. The 2nd would flicker occasionally, so I emailed seller who said they would send a replacement - but they never did. So if you try a knock-off, make sure it has Free Returns on the description and simply return immediately it if you have a problem. I read about several knock-off bulbs exploding in people's projectors and other problems. So I, a tight-wad by nature, finally decided to get the REAL bulb. Before I ordered it, I contacted Epson for clarification on the 90 day warranty - it took half a dozen emails to them but finally got a reply saying they warranty it to not die, be dim, or flicker for 90 days. . . and if there is an issue, they would replace it. Here is the quote: If you were to purchase the lamp through B&H Photo, who is one of our authorized resellers, we will absolutely honor the warranty. B&H's policy is that if a lamp fails either immediately after it has been installed or anytime thereafter during the 90 day warranty period, that you contact us for the exchange for a replacement, which we would be happy to provide. Notice that you contact Epson, not B&H. Also, the Epson rep never directly answered my question about cross-shipping or sending a new one before I return the defective one. Anyway, I am now on day 20 and the bulb has worked flawlessly (about 2 hours a day). I do notice that the cooling fan runs a bit louder, but that is probably because the original lamp is a bit brighter (even in ECO mode). If I can get the 3 years of use like I did the original, I'll be happy.
A lot of on-line stores carry the replacement lamp with various reviews. B&H offered a genuine Epson replacement part with a discount price compared to Epson on-line, very good deal and worry free.