The KDL-40EX720 40" BRAVIA Multisystem 3D LED TV from Sony is notable for its ability to receive local programming anywhere in the world. But look beyond that and you'll see that it is a capable and versatile HDTV rich with features you're not likely to find in other single system sets.
For starters, the KDL-40EX720 delivers full HD in 1080p (1920 x 1080) resolution for an incredibly crisp picture. The set incorporates Sony's BRAVIA Engine for deep, vibrant, finely detailed images. 24p True Cinema ensures that your Blu-ray movies will look like they do in theaters, without judder. Couple this with MPEG Noise Reduction for extremely sharp and noise-free images and Sony's Live Color and you've got an HDTV that produces gorgeous pictures you'll never tire of watching.
But what's a great picture without sound to match? Sony includes multiple sound modes, including dynamic / standard / clear voice and surround sound to ensure that you're a part of the action, no matter what type of program you're watching. It's all delivered through a pair of speakers that pump out 20W of power for room-filling sound.
For a great HD picture, worldwide compatibility and convenience features that stack up to those of any other, the KDL-40EX720 is hard to beat.
3D Integrated
By using high frame rate LCDs with a frame sequential display, Sony makes it possible to watch full HD 3D quality video on 3D compatible BRAVIA LCD TVs. This technology involves alternately transmitting images for the left eye and right eye to the screen. When viewed through the active shutter glasses, the two separate images on the shutter glasses are synchronized with the onscreen image with their full HD quality intact and precisely transmitted to the viewer's eyes. The high-quality super-fine full HD 3D images deliver unprecedented reality and presence. Full HD 3D integrated features a built-in 3D transmitter
BRAVIA Sync
Watch as your entire entertainment system comes alive with the push of a single button. With BRAVIA Sync, each entertainment device synchronizes itself with the others so that a single command can bring every system online and playing your favorite programs instantly
Skype Ready
Make calls to other Skype users or even regular telephone numbers, even as you watch your favorite shows. Keep in touch with friends and family easily by making and receiving Internet voice and video calls from your television. All you need is a compact microphone / camera to make free Skype-to-Skype calls and low-cost SkypeOut calls to regular telephone numbers
24p True Cinema
While conventional televisions (and most DVDs) operate at 50Hz, modern film-makers record their films onto Blu-ray disc using 24 frames per second (24Hz, or 24p). With 24p True Cinema, your BRAVIA will automatically recognize these films and select the correct format for playback so you see and hear the film just as in the theater
Motionflow XR 200
Motionflow technology actually creates additional pictures which it inserts into fast-moving sequences to effectively double the number of pictures, or frames, that make up the sequence. This improves motion performance so that fast actions appear clearer, sharper, and smoother
Wi-Fi
Enjoy convenient Internet connections with Wi-Fi integrated and Wi-Fi ready models. These features enable you to use the BRAVIA Internet TV and widgets without any additional wires and lets you experience true freedom from cumbersome and messy cables
Edge LED
Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions. Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality
X-Reality Picture Engine
Sony's advanced image processing engine analyzes each scene to give optimum color and contrast.
3D Comb Filter
A group of circuits inside the television that improve analog broadcasts by completely separating the information about light and dark (called luminance) from color (called chrominance)
Live Color
Live Color can reproduce colors more vividly with an image processor that uses an algorithm specially developed by Sony. You can even adjust color vividness for optimal image quality with four different options available. With Live Color, you'll be able to experience the power of vivid colors and impressive pictures with finer color tuning
Picture-and-Picture
Watch two separate pictures from different sources on the screen at the same time. When watching a video from an external source, a TV program can also be viewed as a smaller window and can be moved around the screen's four corners
Picture-in-Picture
Watch two separate pictures from different sources on the screen at the same time. PIP allows you to view a main program as a full-screen image, while a sub-screen displays images from another channel, video source or teletext page. When watching with PC input, the TV channel is viewed as a small window
Advanced Contrast Enhancer
By reproducing fine levels of gradation and dynamically controlling the contrast of every image, the Advanced Contrast Enhancer delivers superior light, mid and dark tones in every scene. Now you can enjoy those deep dark scenes without sacrificing the brightness of the lighter elements
MPEG Noise Reduction
It automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA series televisions
PhotoTV HD
This new feature allows you and your loved ones to enjoy all your favorite images right on your BRAVIA TV in their full glory. Create a slide show directly from your Handycam, Cyber-shot or Alpha featuring your exotic vacation or a collection of images from days long past and enjoy them in the high definition and color of your BRAVIA TV
Picture Mode
Lets you select the most optimal picture mode - dynamic, standard, soft and personal - to match your viewing environment
Sound Mode
This smart feature lets you select the ideal sound mode - dynamic, drama, soft and personal, giving you more realistic sound effects to further enhance your viewing enjoyment
S-Master
S-Master digital amplifier produces superb accuracy, clear separation of signals, and balanced sound reproduction using a digital-to-digital process. They are designed to be highly efficient, producing minimal heat while taking up about a quarter of the space of conventional amplifiers. Sony's S-Master accepts all digital signals in digital and cleanly amplifies the signal in digital without needing to convert it into analog first. Using a simplified signal path and full digital processing, the audio signal is taken directly from DSP stage without additional D/A conversion. This keeps the purity of the digital audio signal right up to the final speaker output, reproducing a realistic sound experience just like the original recording
S-Force Front Surround
After years invested in developing totally virtual surround sound technology, Sony has created S-Force front surround. This amazing technology utilizes a complex process of sound delay to bring a surrounding sound atmosphere to any space whatsoever from just two front speakers
Picture Frame Mode
The elegant design and slim dimensions of the device allows you to complement every interior décor. With the picture frame mode, you can blend your LCD TV into your environment - adding a touch of panache into your home. You can personalize your LCD TV by displaying pre-installed photos or those of your own for everyone to see
TrackID
Record a few seconds of a song and get track, artist and album information sent to your phone in seconds
Presence Sensor
BRAVIA's presence sensor is able to detect the presence of one or more persons in the room where the TV is placed. If the presence sensor cannot detect anyone within the range, it will automatically set the TV to picture off mode which instantly reduces power consumption by 50%
Video Features
Picture mode: Vivid / Standard / Custom / Cinema / Game-Standard / Game-Original / Graphics / Sports / Animation / Photo-Vivid / Photo-Standard / Photo-Original / Photo-Custom
CineMotion / Film mode / Cinema drive: Yes
3D comb filter: Yes
Full HD 3D: Yes
3D Sync transmitter integrated: Yes
Simulated 3D: Yes
CineMotion / Film mode / Cinema drive: Yes
3D comb filter: Yes
Full HD 3D: Yes
3D Sync transmitter integrated: Yes
Simulated 3D: Yes
Network Features
Wi-Fi connectivity: Wireless LAN ready (Requires Wi-Fi adapter UWA-BR100)
Wi-Fi direct: Network update (Requires Wi-Fi adapter UWA-BR100)
Skype ready: Yes (Requires camera CMU-BR100)
TrackID: Yes
Video search: Yes
Media remote: Yes (Network update)
What's new: Yes (Network update)
Wi-Fi direct: Network update (Requires Wi-Fi adapter UWA-BR100)
Skype ready: Yes (Requires camera CMU-BR100)
TrackID: Yes
Video search: Yes
Media remote: Yes (Network update)
What's new: Yes (Network update)
Sony Entertainment Network
Internet video: Yes
Facebook and Twitter: Yes
Facebook and Twitter: Yes
Audio Features
Sound mode: Dynamic / Standard / Clear Voice
Surround mode: Cinema / Music / Sports / Game
Sound enhancer: Yes
S-Master: Yes
S-Force: S-Force Front Surround 3D
Dolby: Dolby Digital / Dolby Digital Plus / Dolby Pulse
Simulated stereo: Yes
Surround mode: Cinema / Music / Sports / Game
Sound enhancer: Yes
S-Master: Yes
S-Force: S-Force Front Surround 3D
Dolby: Dolby Digital / Dolby Digital Plus / Dolby Pulse
Simulated stereo: Yes
Eco Features
Backlight off mode: Yes
Presence sensor: Yes
Light sensor: Yes
Packaging materials: Recycled carton (more than 70%)
Presence sensor: Yes
Light sensor: Yes
Packaging materials: Recycled carton (more than 70%)
Additional Features
DLNA: Yes
Photo map: Yes
Quick start and viewing: Yes
Picture frame mode: Yes
USB play: Yes (Video / Music / Photo)
Scene select: Photo / Music / Cinema / Game / Graphics / Sports / Animation
Parental control: Yes
Clock: Yes
Sleep timer: Yes
On / Off timer: Yes
Teletext: Yes (2000 pages)
PAP (Picture-and-Picture): PAP (Variable)
PIP (Picture-in-Picture): Yes
Photo map: Yes
Quick start and viewing: Yes
Picture frame mode: Yes
USB play: Yes (Video / Music / Photo)
Scene select: Photo / Music / Cinema / Game / Graphics / Sports / Animation
Parental control: Yes
Clock: Yes
Sleep timer: Yes
On / Off timer: Yes
Teletext: Yes (2000 pages)
PAP (Picture-and-Picture): PAP (Variable)
PIP (Picture-in-Picture): Yes