This is a B&H $60 Pre-Paid Card for a 12 x 12" Pro Book from A&I that can be applied towards creating a professionally looking, self-published, 40 page hardcover book. Using your computer and free software (MAC or PC) that you download from A&I's site, you can upload your images and A&I will create a finished, professional looking book of your best artwork. There are dozens of templates to choose from and a handy drag-and-drop function. By downloading their BookCreator Software, you'll be able to format the book to your specifications and A&I will do the rest. This is an excellent way to promote yourself for portfolio, fine art, wedding and event photography or exhibition catalogs.