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The 55LA9700 55" Ultra HD Cinema 3D Smart TV from LG sports an industrial design with a slim bezel screen and a 4.1 channel, 50W sound system that includes LG's sliding speaker, a motorized sound bar that magically appears below the screen.
LG improved the sound quality of the TV by incorporating a built-in, sliding speaker system. It can be programmed to remain permanently hidden or extended or alternatively, set to silently slide out when the TV is turned on and retract when powered off, allowing it to maintain a minimalist design. Also included is a subwoofer, which is located behind the screen, to ensure strong bass performance. The TV also includes Smart TV capabilities with a voice control-capable magic remote and Cinema 3D technology.
Ultra HD TV quadruples the resolution of today's full HD 1080p TVs, offering 3840 x 2160 picture resolution. With LG's NANO technology, LED particles are dispersed across a thin film behind the screen enabling detailed local dimming that provides superior picture control by allowing discrete sections of the LED array to be individually controlled, based on the picture. LG IPS display technology delivers wider viewing angles with less loss of color accuracy and contrast than traditional panels.
Lastly, the TV has extensive connection options including three HDMI ports and three USB ports.
Ultra HD Cinema 3D
With Ultra HD Cinema 3D, you get four times the resolution of full HD 1080p while watching 3D
Unlimited 3D Content
LG's 2D to 3D conversion automatically converts shows and movies into 3D
Picture quality is upscaled through a 4-step process that enhances the detail of your show, movie, game or sport, so that you can enjoy the benefit of 4K resolution. With the additional step of analyzing data compared to other manufacturer's 3-step process, you will experience the picture you expect from an Ultra HD 4K TV
4 Sets of Glasses Included
With LG Cinema 3D glasses, it's easier than ever to share 3D images. They are battery-free, flicker-free, low-cost glasses, just like the ones you get at the movies
178° Viewing Angle
One of the secrets behind LG TVs is the panel. Make any seat the best seat in the house with clearer and more consistent viewing angles than conventional panels at wide viewing angles
Two Player Split Screen Games
Now two-player split screen gaming is on the full screen on the same TV with LG's Dual Play technology. While wearing the special lightweight and battery-free glasses, each player is only able to see his unique point-of-view (in 2D) and across the entire TV screen without being able to see the opponent's. No more sharing the TV screen real-estate and no more cheating by peeking at each other's screens while you battle it out in 2-player games. Dual Play works with the most current gaming systems or even older consoles as long as it is a split-screen game. Dual Play uses two pairs of special glasses (F310DP) sold separately in a bundle
Micro Pixel Control
The Micro Pixel Control has hundreds of blocks of LEDs throughout the back of the panel that can individually brighten and dim which enables the deepest, darkest and most natural colors
Select features on your TV with the wave of your hand, the scroll of a wheel or use LG's Voice Mate, which is capable of recognizing how you naturally speak to change channel, volume or find something to watch
Share and Watch Your Files
Browse and share files from your external storage devices on your TV screen wirelessly. Connect your phones via an HD cable or Wi-Fi connection, and watch TV on your smart phone with LG Smart TV's Smart Share Plus
Unlimited Access to Content
Access content providers like Hulu Plus, Netflix and YouTube direct from your TV. Now you get your favorite movies, TV shows, gaming, apps and more
LG's Magic Remote
Get rid of multiple remote controls. Your LG Magic Remote can control your Blu-ray, HTiB, set-top-box and sound bar so you don't have to search for the right remote for each of your different media devices
4.1" Sliding Speaker
LG's sliding sound bar provides sound quality that complements the 4K resolution of LG's Ultra HDTV. When you aren't watching TV, the sound bar can recede, allowing you to maintain a minimalist design