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by Mathew Malwitz · Posted
There’s an old adage that gear doesn’t make the picture, it’s the photographer. This is partly true. A super-telephoto prime with a fast aperture will make quick work of busy backgrounds, and the faster focusing systems of high-end full-frame cameras will more easily track a bird’s eye in some of the most challenging lighting conditions. But there’s another factor to consider. At the heart of the image is a creative eye and technical proficiency. High-end camera gear only serves a purpose once you know what you’re doing.
In this guide, we’re
by Zack Young · Posted
Once you’re familiar with the basic concepts behind high-volume photography, the next logical step is to figure out what gear you need to purchase. That’s when the panic might hit. Suddenly you’re flooded with decisions about cameras, lenses, strobes, backdrops, barcode scanners, and more, each category including tons of different options at every