Search results for: photography buying guide fujifilm gfx 100 mirrorless camera review
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by Luke Rollins · Posted
FUJIFILM spent most of 2025 in the wake of 2024's X100VI camera, riding the wave of its internet virality to an instantly sold-out product that remains out of stock pretty much everywhere. This year the company delivered three new cameras and a new lens, all of which iterated on their winning X100VI concept. The company also cannonballed into the deep-end of the cinema camera space with the announcement of their large format sensor camera and a video-friendly power-zoom lens.
The GFX100RF, or the Medium Format X100VI
by Bjorn Petersen · Posted
There were nearly 200 new lenses released this year, many of which were iterations of an existing lens. Many of the lenses were also wholly new designs, whether first-party designs to pair with a new flagship camera or third-party innovations designed to fill the gaps in existing lineups.
With such a breadth of new lenses available in the past 12 months, we're narrowing things down to cover some of the highlights and most unique or exciting lenses that came out
by Bjorn Petersen · Posted
Mirrorless camera technology continues to evolve in 2023. Though some people want to define a camera as "video-centric" or "built for stills," some of the best cameras manage to balance the two by taking the so-called "hybrid" path. Compared to, say, a cine camera, the inability to pin down what a mirrorless camera is or should do makes it a highly versatile platform capable of anything from everyday photo taking to high-budget Hollywood productions. To see manual focus, stills-only rangefinders sharing a space with the first mirrorless
by Bjorn Petersen · Posted
Compared to many other manufacturers, FUJIFILM’s strategy has been to skip the trend of full frame by “sandwiching it” and focusing on APS-C-format and medium format mirrorless systems. This unique decision means that FUJIFILM is pressed to keep two lens mounts active to maintain interest for both systems, and 2020 saw FUJIFILM on its game with a series of releases for X and G lens mounts. Its APS-C-size X System is the more mature system and, as such, the company has been focusing on filling in gaps and even repeating focal lengths with