Holiday 2024

by Steven Esposito ·Posted
Apple's product lineup has evolved quite a bit, with more options available today than at any point in the company's history. This overabundance of choice means finding the right device can be intimidating for the first-time buyer or aspiring professional. This guide is meant for anyone hoping to incorporate a Mac into their creative workflow and should help you break down and more easily identify which device might be right for you. There are currently six categories that comprise the Mac universe: MacBook Air, MacBook Pro, Mac mini, iMac,
by Atane Ofiaja ·Posted
If you’ve got any homeowners (or renters) on your shopping list this holiday season, consider gifting them a new piece of video surveillance equipment. Sure, video surveillance doesn’t exactly scream O Come, All Ye Faithful, but for anyone looking to keep a closer eye on carolers, it’ll be a much-appreciated gift. Here are some of our favorite video surveillance cameras to gift this holiday season.      
by Steven Esposito ·Posted
With the recent announcement of the new MacBook Pro with M4 chips, creatives all over the world might be thinking about upgrading from their current system. While in some cases upgrading can be straightforward, Apple has expanded upon their traditional chip architecture and configuration profiles that may require some finesse. Luckily, we are here to help guide you along the path and get the best machine for you in your hands
by Zack Young ·Posted
So, your spouse has elected you official photographer of the family holiday party! Or maybe your boss volunteered you to shoot the office party? Or your kids put your name in the running as school party cameraperson. Regardless of the type of party you’ve been assigned (or volunteered) to photograph, here are some tips and tricks that will help you capture memories that will last a lifetime. Right Gear for Your Holiday Party As your party’s official
by Steven Esposito ·Posted
2024 has been a great year for creative tech! From devices like handy pocket cameras to all-in-one solutions for your creative endeavors, there is something for everyone! Whether you are a YouTuber, live streamer, or even a designer of sorts, there is plenty here to help take your creativity to the next level. So, let’s take a look at some of the coolest and most useful devices of the year! Insta360 X4 360-Degree 8K Camera Sporting a stylish and compact rugged design, the
by Bjorn Petersen ·Posted
The bread and butter of sports and wildlife photography, super-telephoto lenses are a mainstay for shooters looking to both capture distant subjects and fill the frame with smaller subjects like birds. Super-telephoto lenses—lenses that typically start around 400mm—are also the type of lenses around which many shooters build their entire system; a good telephoto
by Bjorn Petersen ·Posted
Starting with a bang and riding a wave of exciting announcements throughout the year, FUJIFILM had a pretty awesome 2024. Whether you're most interested in TikTok's favorite camera, the best bang for your buck in medium format, or continued dedication to one of the most well-rounded mirrorless systems today, FUJIFILM had a productive and exciting year. A Camera So Popular… Very few cameras (or products of any kind
by Bjorn Petersen ·Posted
2023 was a blockbuster year for Nikon, so it's not surprising that their 2024 was more mellow. And by mellower, I mean they only released two cameras, three lenses, announced the development of a cine-focused zoom, and acquired a major cinema camera manufacturer. For a (relatively) quiet year, Nikon is certainly building anticipation for the future while still stoking the Z-system flames with several important announcements in 2024. The
by Bjorn Petersen ·Posted
Canon spent 2024 building up their RF lineup with a bevy of a new cameras and lenses, with a particular emphasis on the higher tiers of their system, adding four new professional-grade cameras and several top-tier L-series lenses. Compared to last year, where Canon focus on mid-tier and entry-level models, 2024 saw the Japanese manufacturer go all in on several models, including a new flagship for the EOS system. Canon’s Big Announcement In July,
by Bjorn Petersen ·Posted
Over the past 12 months, Sony has had some massive camera announcements, along with a slew of important new lenses for their ever-expanding E-mount mirrorless system. Hot on the heels of late 2023’s announcement of the a9 III, Sony has ridden this wave of innovation throughout 2024, with a late year crescendo happening again via a new flagship and speedy new premier zoom. It’s been a year full of products for everyone, spanning their top and entry levels, with a healthy mixture of unique products for the rest of us. A Version II Flagship is
by John-Paul Pale… ·Posted
Designed primarily for sports and wildlife photography, super telephoto lenses let you take advantage of long focal lengths, a narrow field of view, and shallow depth of field to fill the frame with distant subjects that are more isolated from the background. The narrow field of view also creates a compression effect, making the subject seem closer to the background than it is. With focal lengths
by Luke Rollins ·Posted
Sigma blitzed the lens space in 2024, sending six brand new lenses for Sony E-mount and L-mount to market in addition to six Canon RF-mount versions of their most popular APS-C lenses. But it wasn’t just about flooding the zone—the company innovated as well, bringing unorthodox zoom ranges, unprecedented speed, and unexpected focal length to its 2024 output. With five entries in its high-end Art series, one in its dedicated Sports series, and the six Canon RF lenses in its Contemporary line, 2024 saw Sigma solidifying its position as a first-
by Zack Young ·Posted
The best smartphone gimbal stabilizers help facilitate perfectly smooth whips, pans, and tilts, allowing you to capture steady, shake-free footage every time. Smartphone gimbals have exploded in popularity over the last decade, with countless new models arriving every year. Here are some of our favorites. Best Smartphone Gimbal Overall: DJI Osmo Mobile 6 When you iterate on something over eight years and six separate versions, it’s (
by John Foldi ·Posted
For many people, smartphones are cameras first, phones second. And why not? Thanks to the rapid advancement of mobile camera technology, smartphones have outpaced and subsequently replaced many entry-level point-and-shoot cameras. But what if you want to take your smartphone photography to the next level? Enter mobile add-on lenses. What Is a Mobile Add-On Lens? The type of lenses that are popular with
by Shawn C. Steiner ·Posted
Taking to the skies to capture breathtaking footage has never been easier. Modern drones are not only incredible filmmaking tools they are also becoming more affordable and accessible. Filmmakers looking to take flight will want to find something that can capture cinematic imagery with ease. Fortunately, there are plenty of options available today. Whether you are a first-time content creator, professional filmmaker, or anywhere