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Are you ready for it? Join the Explora Team as we attend the Sony Electronics launch of the new Sony A9 mirrorless camera and live blog from the event in New York City.
"Feels bigger than the a7."
Shawn changing the settings already.
Shawn snapping photos
Stay tuned for hands on time!
COO back on stage.
Things are starting to wrap up here.
Combine that with updated PRO Support and pros will definitely be pleased.
Ben Lowy says that this camera is durable. Good news for those who put their cameras through heavy work.
"This single body has everything I want in one camera."
"In my 50 years of photography I never met someone that actually built a camera and wanted to know what I wanted. I was really impressed by that."
My Favorites is a highly loved part of the new menu. These pros actually got to meet the engineers.
"Truly is a wishlist come true"
Also had a zoom torque adjustment ring. Interesting new feature but helpful for this type of lens.
It will be compatible with the teleconverters, meaning you can get an 800mm reply easily.
Minimum focus distance of just 3.2' allows for really shallow depth of field.
The 100-400mm has many features. And is now the longest native full-frame E-mount lens.
Talking lens now....5th G Master lens.
Now onto the fifth G Master lens, long awaited by many.
This is critical to a live workflow.
Ethernet is a huge feature for some pros, puts it in competition with Nikon D5 and Canon 1DX Mark II. Especially important to photojournalists.
First Sony camera with an Ethernet port.
Moderator says it's way more than 2x battery life...got 2200 shots and had 40% left.
Dual card slots. Only one is UHS-II
Huge announcement, now a joystick.
Battery life is sounding really good. But anything is better than the original α7 cameras.
Anti-DSLR discussion continues...emphasis on the small size and weight of mirrorless. "You can only carry so much stuff and still look around and be efficient."
Silent shutter is a big deal, but there is also a mechanical shutter for those who prefer it.
3.686m-dot 0.78x Quad-VGA Tru-Finder EVF Focusing is supposed to be about 25% faster than the α7R II.
"Ability to shoot side-by-side with video teams [due to the silent shooting]."
Anti-DSLR...emphasis on silence, size. "You want be invisible."
Other specs from the announcement: ISO range of 100-51200, expandable to 204800.
"Silent camera enables you to be that silent witness."
Wildlife, action, sports: the a9 is designed for this, making it perhaps the first mirrorless to make a dent in this DSLR focused market.
"The decisive moment on an SLR is the one you never saw."
"Twice the number of photos [of an action sequence]."
No blackout is a huge deal to anyone who has used an EVF.
What attracted the pros:
Auto focus accuracy
Brian Smith leads the latest panel of pro photographers.
4D auto focus system: "Not just fast...smart as hell."
Looks very very similar to the α7 series. Though it seems a little beefier.
"You cannot miss with this thing."
Available in July. Preorders also start Friday for $2,499
Expansion for Sony PRO Support with huge upgrades for pros. Including walk-in locations.
It's looking like the a9 is the camera we have all been waiting for from Sony. I wonder if an S or R are on the roadmap?
Pros are really talking up the high res EVF
Preorders 21 April - Friday
$4,499 retail. Preorders start Friday! Available may 25.
Now onto the lens FE 100-400mm.
Still didn't get the resolution info on the camera. Weird.
Apparently it's 24MP.
Lightweight at only 49 oz...
Silent shooting making a significant appearance. Sounds like it has been improved.
2.2x capacity battery! Huge upgrade for pros.
Dual SD card slots UHS-II compatible.
Quad VGA OLED EVF with 120 fps refresh rate.
Looks like it got the new menu system as well.
Huge applause from the crowd. Definitely an appealing camera.
Big applause at vibration-free shutter. No more shutter woes.
SPEED is key aspect of the a9.
Shoot continuously for over 200 raw images.
AF system covers 93% of the frame.
Truly impressive specs if you ask me.
No blackout in the viewfinder.
Still wondering what the resolution is...
Silent vibration free shutter 1/32,000th max shutter speed
20fps continuous shooting
60fps AF/AS calculations
This looks to be he dream camera everyone has been waiting for.
"Better, faster, smaller, and lighter camera. Welcome to the true digital age"
Exmor RS Stacked CMOS Sensor.
20 fps continuous.
Full frame 4k video.
693 Af points!!!
"Photography has been held back by the limitations of last century's technology"
Full frame stacked image sensor
FE 100-400 f/4.5-5.6
GM OSS lens
"New era of digital imaging."
Neal Manowitz - Digital Imaging North America
"the dawn of the true digital age."
"dream image sensor to create new digital imaging era"
"A dream led to history-making innovation"
New camera. New sensor.
Sports and action photos...
Looks like α7 series.
New 100-400mm g master lens being shown.
"dream image sensor"
Currently discussion effort put into restoring factory after earthquake.
Market has shown increased interest in full frame cameras and lenses.
From Engineering and Global Marketing -Kenji Tanaka, Senior general manager of digital imaging
Panel of pro photographers coming, along with engineers, and marketing.
"We are genuinely listening to our customers."
45-minute presentation starts soon. Send an order of Bravo pizza.
Sony has taken the number two position in the full-frame market.
"FILLED WITH INNOVATION"
COO of Sony Electronics is speaking.
Multiple announcements! Globally!
Arriving at the event. What will it be?