In this B&H Event Space video, X-Rite Coloratti and Sony Artisan of Imagery Tony Gale shows you the why and how of managing color in your photo and video workflow using X-Rite professional color management tools. Controlling color is critical to creating stills and video that is true to your vision yet, as Gale explains, correct color and neutral color are not always the same. Furthermore, the color of light is highly unpredictable—outside, it can shift widely over the course of the day, while inside, artificial lighting can produce color casts that vary from one source to the next. To combat such issues, follow along as Gale walks you through the process of working with the various tools from the X-Rite Color Checker family. After watching, you’ll have the skills needed to achieve just the right color, to guarantee your clients’ satisfaction with your work.