With its global market share now approaching eighty percent, DJI is the undisputed leader when it comes to consumer drones. However, despite widespread recognition and its dominant market standing, many consumers don’t realize DJI’s product line goes well beyond its unmanned flyers. For those understandably unaware individuals, we’ve put together this buying guide that covers several of DJI’s prominent categories, with exemplary products from each.
Despite its varied and extensive catalogue, there’s no getting around the fact that DJI is best known for its drones. In fact, the name DJI is so synonymous with drones that people sometimes use them interchangeably. At a recent trade show, I overheard two attendees discussing a drone on display and referring to it simply as “a DJI” (it wasn’t). My father, who recently purchased a Mini 3 Pro, now calls all drones “one of those DJIs”—much the same way some people call all fitness trackers “a Fitbit” or any GPS device “a Garmin.”
Whether it's the Avata or the Air, the Mavic or the Mini, DJI is constantly pushing the envelope, extending the limits of what we thought was possible. Just at our (and my dad's) favorite miniature drone, the Mini Pro 3. It’s a revelation. By taking the already groundbreaking features of the Mini 2 and boosting the camera quality to the prosumer level, DJI changed what it meant to be a miniature drone.
DJI’s gimbal catalogue covers the entire spectrum of gimbal design. Its smaller stabilizers include the RSC 2 and OM series, which accommodate devices ranging in size from a smartphone all the way up to an 8-pound DSLR or mirrorless camera.
At the other end of the spectrum, larger, more professional-grade systems like the Ronin 2 offer the kind of intelligent design, stabilization, versatile performance, and payload capacity that make them critical tools for professional film productions. With this type of gimbal, you can strap a camera to the hood of a car and film a high-speed chase or use it as a cable cam to capture incredible aerial view, action shots, and more—all perfectly stabilized. Because they are designed for professional productions, these larger systems also have much larger payload capacities. The Ronin 2, for example, supports a payload capacity up to 30 pounds.
Looking back, DJI’s decision to enter the action camera market seems pretty obvious. Its success in the drone market and familiarity with necessary features like hi-res video stabilization and weatherproof design gave the company all the tools it needed to build some truly great action cameras. And that’s exactly what they have done.
DJI's esteemed action camera lineup includes the Action 2, a modular camera core that can be operated independently or attached to other modules that enhance connectivity, battery life, and even adds a front-facing screen.
DJI has another series in the action camera category: the Pocket 2. Especially loved by vloggers, the Pocket 2 is especially great for vloggers, who can readily take advantage of the handheld camera's versatility, hi-res video output, external mic support, and long list of features and unique shooting modes, including Time-Lapse, Story Mode, and more.
Thanks to its extensive catalogue and ever-developing roster of new and innovative products, DJI seems poised to continue its market dominance in the years ahead. We predict the fans of DJI’s drones and gimbal systems will continue to look forward to future releases, while keeping an eye on DJI’s more nascent categories, like action cameras and robotics, which so far, are off to promising starts.