Why Shoot in 4K?

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In the following video, Doug Guerra of B&H discusses 4K video and why it is becoming an ever more common format. This is an introduction to 4K and the beginning of a multi-part series where you can learn more about the ever-growing format. Guerra hits on a variety of points, such as future-proofing, impacts to overall image quality, and even how it can benefit Full HD productions. We hope you enjoy the video, and invite you to view the wide selection of other instructional and informative videos at BandH.com.

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