Create a powerful online presence that captures your audience with this second edition of Web Marketing for the Music Business from Focal Press. Introduce potential fans to the sights and sounds of your band or music project with new resources, updated basics, and fresh advice on website creation. Market your band using social media on Facebook, SonicBids, or ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques for coordinating your off and online promotions for maximum impact. This book is a valuable resource for do-it-yourself musicians, managers, and industry professionals who want to maximize sales and exposure.
New and Updated
- Set up your website and website design
- Select your domain name and host
- Use HTML, Java, widgets, Flash, and RSS to charge up your website
- Use search engine optimization (SEO) methods for the best search engine rankings
- Maximize social media sites like Facebook, YouTube, and Twitter for easy sharing by fans
- Monitor site traffic and using analytic tools
- Add audio and video to your site
- Choose and using commercial download services
- Create and manage an online store
- Find your online market
- Create a mobile website and mobile media campaign
Table of Contents
- Chapter 1 Development of Music Marketing on the Internet
- Chapter 2 State of the Market
- Chapter 3 Overall Music Marketing Strategy
- Chapter 4 Domains and Hosts
- Chapter 5 Creating the Web Site
- Chapter 6 HTML and Scripts
- Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
- Chapter 8 Audio and Video for Your Web Site
- Chapter 9 E-commerce and Financial Transactions
- Chapter 10 Finding Your Market
- Chapter 11 Successful Promotion on the Web
- Chapter 12 Social Networking Sites
- Chapter 13 Professional, Legal and Ethical Issues
- Chapter 14 Mobile Media
- Chapter 15 Mobile Music Marketing
About the Author
Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.