Focal Press Web Marketing for the Music Business (Softcover)

Create a powerful online presence that captures your audience with this second edition of Web Marketing for the Music Business from Focal Press. Introduce potential fans to the sights and sounds of your band or music project with new resources, updated basics, and fresh advice on website creation. Market your band using social media on Facebook, SonicBids, or ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques for coordinating your off and online promotions for maximum impact. This book is a valuable resource for do-it-yourself musicians, managers, and industry professionals who want to maximize sales and exposure.