Sony Cyber-shot DSC-S730 Digital Camera

The Sony Cyber-shot DSC-S730 Digital Camera is a sleek and compact camera with 7.2 megapixels of resolution for highly detailed photos and user-friendly controls. It has a 3x optical zoom lens and high sensitivity (ISO 1250) that helps reduce blur when shooting indoors or at twilight, even without using the flash.

It also has Stamina battery power for well over 100 shots using standard alkaline batteries. The camera includes 22MB of internal memory so that you can shoot pictures and video clips with your camera right away. You can also purchase an optional Memory Stick Duo media card in capacities up to 4GB to expand your shooting capability.

The bright 2.4" LCD screen makes it easy to frame your shots and view your images, plus touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There's also an on-screen Histogram mode that displays image brightness in graphical form which is useful if you're fine-tuning exposure settings for the best possible results.

The DSC-S730 is also very easy to use with convenient scene modes and fully automated shooting features. Even if you're new to digital photography, the Cyber-shot DSC-S730 guides you with a handy display of functions like flash, macro and self-timer settings. There's also on-screen advice to help you select the right setting for your chosen subject with the Shooting Mode dial.