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October 27 was a day many tech enthusiasts marked off on their calendars as we all waited to see the next wave from Apple. While MacBook rumors were the talk of the town, Apple began today’s event highlighting the success of its iPhone 7 and 7 plus smartphones and the newly released iOS 10.1 mobile operating system. On the hardware side, however, Apple unveiled three new MacBook Pros models, two of which feature a new design, a highly intuitive Touch Bar interface. Apple also debuted some pretty cool stuff that’s going on with its 4th-generation Apple TV, specifically its new TV app.
Apple aims to deliver a unified viewing experience, and the TV App will be made available via a free software update and will give users the ability to watch their favorite TV shows, movies, live programming, and more across their compatible iOS devices, which include the iPhone and iPad, from a single location. The app even offers syncing capabilities, which allow users to switch between devices easily when viewing content, without missing a beat. Watching something on Apple TV in your living room but now need to pick up where you left off on your iPhone? No problem. Siri also made an appearance, showcasing how it continues to get even more intuitive as it helps you navigate the sea of entertainment material out there.
Celebrating the 25th anniversary of its MacBook series, Apple unveiled the next generation of 13 and 15" MacBook Pro models. The first thing you notice is the innovative Multi-Touch, Retina-quality Touch Bar, which replaces the traditional Function keys located in the top row of the keyboard. The Touch Bar places system controls right at your fingertips and adapts when you’re using apps, such as Mail, Finder, Calendar, Numbers, GarageBand, and Final Cut Pro X. It even adapts to third-party apps, such as Photoshop and dj Pro. For example, the Touch Bar can show Tabs and Favorites in Safari, enable easy access to emoji and predicted text in Messages, allow you to edit images or scrub through videos in Photos, and much more.
The new MacBook Pros also come with Touch ID, which is integrated into the power button. Now you can quickly unlock your MacBook Pro and make secure purchases with Apple Pay using Touch ID.
The 13 and 15" MacBook Pro models are also thinner and lighter than their predecessors. They feature brighter Retina Displays with higher contrast and support for a wide color gamut, larger Force Touch trackpads, keyboards with a 2nd-gen butterfly mechanism, louder speakers with double dynamic range and improved bass, and macOS Sierra.
The 13" MacBook Pro with the Touch Bar and Touch ID starts at $1,799, and features a 2.9 GHz dual-core Intel® Core™ i5 processor, 8GB of RAM, and 256GB of flash storage; it ships in two to three weeks.
The 15" MacBook Pro with the Touch Bar and Touch ID starts at $2,399, and features a 2.6 GHz quad-core Intel Core i7 processor, 16GB of RAM, and 256GB of flash storage; it ships in two to three weeks.
There is also a 13" MacBook Pro model that starts at $1,499. It has traditional function keys and no Touch Bar, but it features a 2.0 GHz dual-core Intel Core i5 processor, 8GB of RAM, and 256GB of flash storage—it ships today.