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by Mathew Malwitz · Posted
Optic size is measured by what it can do, but when you’re new to the hobby, this can be confusing. Pick up a spotting scope or any pair of binoculars and you’ll see them adorned with a set of numbers like 8x42, 7x32, or 20-60x80. What exactly do those numbers mean and what do they tell us about an optic?
At the most
by Mathew Malwitz · Posted
We’ve all tried to photograph something up close. This small-scale world fascinates us all, whether it be a stunning flower or a bumble bee crawling about, but our cameras can’t seem to focus as close as we want. So, what is a struggling photographer to do?
There are several ways to do close-up, or "macro" photography, but the
by Luke Rollins · Posted
It's been a strong year for the L-Mount Alliance, who recently announced the addition of their tenth member Viltrox to bring a credible low-cost manufacturer into the fold for the future. The three pillars of the group—Leica, Sigma, and Panasonic—each had distinctive years in 2025, further entrenching in their proven lanes to build out an ecosystem that, as of the
by Zack Young · Posted
Once you’re familiar with the basic concepts behind high-volume photography, the next logical step is to figure out what gear you need to purchase. That’s when the panic might hit. Suddenly you’re flooded with decisions about cameras, lenses, strobes, backdrops, barcode scanners, and more, each category including tons of different options at every